Senior Manager - Channel Marketing - BFSI

Description: Skillventory is mandated to hire a dynamic professional for a Trade Marketing/Channel Marketing Manager role with a Leading Insurance Company.

Job Title: Deputy Manager / Manager - Trade Marketing / Channel Marketing

Location: Gurgaon

Experience: 3+ Years

Budget:
1017 LPA

Primary Role Description:

- Offline Marketing, BTL activities The role demands strong execution capability, creative development oversight, and cross-functional coordination to deliver impactful campaigns and marketing collaterals while ensuring full compliance with IRDAI regulations.

Key Roles & Responsibilities:

Sales Enablement Campaigns:

- Design and implement campaigns to enhance sales productivity and improve advisor/banker engagement across distribution channels.

Regulatory Filings (IRDAI):

- Manage marketing communication approvals, coordinate filings, and ensure all collaterals and campaigns adhere to IRDAI guidelines.

Creative Development & BAU Marketing Support:

- Lead the creation of marketing collaterals, sales aids, digital assets, and other materials supporting business-as-usual requirements.

Agency & Vendor Management:

- Manage creative agencies, production vendors, and ensure timely, cost-effective, and high-quality output.

Stakeholder Management:

- Collaborate with Sales, Product, Compliance, and Operations teams to align marketing efforts with business priorities and growth plans.

Campaign Execution & Performance Tracking:

- Deliver campaigns with measurable outcomes, ensuring timely execution and effective reporting of marketing impact.

Key Skills & Competencies:

- Strong experience in channel marketing, trade marketing, or sales enablement in BFSI/Insurance sector.

- Hands-on experience in creative briefing, collateral development, and agency coordination.

- Understanding of IRDAI regulatory requirements for marketing communication.

- Excellent project management and stakeholder management skills.

- Attention to detail, strong follow-through, and ability to manage multiple deliverables under tight timelines.

Educational Qualification: