Senior Manager - Business Development - Industrial Products

Description:

- Identify market and client needs, consolidate them into market requirements, and contribute to building innovative products while improving existing ones for better cost, quality, and performance.

- Conduct primary research with selected customers to gather insights on needs, preferences, and pain points, informing product development and strategy.

- Coordinate cross-functional activities, represent customers internally, and collaborate with leaders across areas for project allocation and resource planning.

- Build, sustain, and maintain long-term relationships with key and strategic clients to ensure quality service delivery, business retention, and enhancement.

- Prepare various marketing materials to generate new leads, including advertisements, mailers, product-specific presentations, catalogues, and videos.

- Support marketing activities by attending trade shows, conferences, and other events.

- Prepare technical presentations and demonstrate how products meet client needs.

- Maintain sound knowledge of competitor portfolios, including mapping their go-to-market (G2M) strategies, local initiatives, and overall approaches.

- Develop, communicate, and implement growth measures.

- Plan and implement marketing and promotion strategies.