Senior Manager - Business Development - Financial Inclusion & LSP Networks (North Region)

Location: Base in Delhi (Territory managed: Rajasthan, UP, Delhi-NCR, Punjab, Haryana)

Experience: 10 - 12 Years

Travel: Extensive (Rural interiors & tier-3/4 districts)

About the Role:

The role involves driving growth and scaling assisted digital networks with core experience in managing state-level Local Service Provider (LSP) networks - such as e-District (UP) or e-Mitra (Rajasthan) - and government RFP operations. The primary focus is to nurture existing distributor relationships, onboard strategic partners, win government tenders, and expand the retail fintech product portfolio across rural and semi-urban markets.

Candidate Qualifications:

- Experience & Domain Expertise: 10 - 12 years in Fintech, e-Governance, Financial Inclusion, or Assisted Digital Networks, with proven experience in state LSP frameworks like e-Mitra (Rajasthan), e-District (UP), MP Online, or CSC.

- RFP & Bidding: Demonstrated mastery in bidding, winning, and operationalizing state government RFPs and public-private partnership (PPP) projects.

- Fintech Breadth: Solid understanding of transaction banking, insurance, mutual funds, and retail investment product distribution.

- Techno-Functional Mindset: Ability to bridge field operational needs with technical platform capabilities and API workflows.

- Mobility: Willingness for extensive, regular travel into rural districts and interiors across Uttar Pradesh, Rajasthan, Punjab, and Haryana.

Key Responsibilities:

1. Distribution Management & Relationship Nurturing:

- Nurture Existing Networks: Deepen engagement and build long-term trust with existing distributors, Village Level Entrepreneurs (VLEs), and kiosk operators. Drive retention, boost active usage, increase wallet share, and resolve last-mile operational bottlenecks.

- Network Expansion: Appoint and onboard new distributors and agents to broaden footprint across rural and interior districts.

- Ground Engagement: Travel extensively across rural markets to gather direct agent feedback and ensure product alignment with ground-level needs.

2. Government Liaison & RFP Execution:

- RFP Bidding: Track, analyze, and participate in state government RFPs for LSP models (e.g., e-Mitra, e-District).

- Pre-RFP Intelligence: Build proactive relationships with state IT departments and administrative bodies across UP, Rajasthan, Punjab, and Haryana to identify upcoming opportunities.

- Channel Setup: Operationalize and scale distribution networks strictly per SLA and compliance terms specified in awarded RFPs.

3. Product Portfolio Expansion:

- Fintech Suite Growth: Introduce and scale financial services across the channel network, including banking (BC/AEPS/DMT), transaction banking, investments, mutual funds, and insurance.

- Core Integration: Leverage trust infrastructure (PAN, eKYC, eSign, GST) to increase channel stickiness and agent revenue.

4. Techno-Functional & Strategic Direction:

- Market-Product Fit: Apply a techno-functional approach to translate ground feedback into product inputs suited for low-bandwidth, rural environments.

- Strategic Growth: Monitor competitor commission structures and market dynamics to maintain distributor preference.