Senior Manager - Branding - Fashion Retail

Job Description:

Key Responsibilities:

- Brand Strategy & Positioning

- Execute brand strategy across online marketplaces in line with the overall brand vision

- Ensure consistent brand tone, visual identity, and messaging across all digital touchpoints

- Strengthen premium brand perception through storytelling and content

Online Marketplace Merchandising:

- Own digital merchandising across platforms (Amazon, Flipkart, Myntra, FirstCry, etc.)

- Optimize product listings: titles, descriptions, keywords, images, videos, and A+ content

- Ensure seasonal collections, bestsellers, and new launches are merchandised effectively

- Monitor catalog hygiene, pricing alignment, and visibility metrics

Creative & Content Management:

- Coordinate with design, photography, and content teams for product shoots and creatives

- Drive high-quality visuals, lookbooks, banners, and brand stores on marketplaces

- Ensure content reflects category trends, age segmentation, and fashion sensibilities

Campaigns & Brand Activations:

- Plan and execute brand-led campaigns during sales events, launches, and festive periods

- Collaborate with performance marketing teams to align branding with conversion goals

- Support influencer and social-commerce initiatives linked to marketplace traffic

Market & Consumer Insights:

- Track consumer behavior, browsing patterns, and competitor activity

- Analyze marketplace dashboards to improve CTR, CVR, and brand discovery

- Share insights with internal teams to improve assortment and storytelling

Cross-Functional Collaboration:

- Work closely with merchandising, supply chain, and sales teams to align availability with campaigns

- Partner with marketplace account managers to improve brand visibility and placements

Key Performance Indicators (KPIs):

- Brand visibility & share of voice on marketplaces

- Product page conversion rates (CTR, CVR)

- Catalog quality & content compliance scores

- Performance of launches and seasonal campaigns

- Brand search growth and repeat customer engagement

Candidate Profile:

- Experience in fashion, apparel, or lifestyle brands

- Strong exposure to online marketplaces and digital merchandising

- Experience with kidswear, apparel, or fast fashion preferred

Skills & Competencies:

- Strong understanding of e-commerce merchandising and content optimization

- Brand storytelling and creative sensibility

- Data-driven mindset with ability to interpret marketplace analytics

- Excellent coordination and stakeholder management skills