Senior Manager - Branding/Communications & CSR - BFS

Description:

About the Company

A global leader in sustainable mobility and vehicle leasing solutions, with over six decades of experience in the industry. The organisation provides full-service vehicle leasing, fleet management, flexible subscription services, and multi-mobility solutions to large corporates, SMEs, professionals, and individual customers across multiple geographies.

With a strong digital-first approach, the company leverages technology-driven platforms and applications to simplify vehicle lifecycle management, enhance customer experience, and deliver efficient mobility solutions. Backed by a leading European banking group, the organisation manages millions of vehicles across 40+ countries and is among the most trusted names in corporate leasing and mobility services.

In India, the organisation is rapidly expanding, with a clear focus on brand building, innovation, and long-term sustainable growth.

Job Summary

We are looking for a seasoned Senior Manager Brand & Communications to strengthen brand visibility, reputation, and external communications. The role will be responsible for driving integrated branding, PR, and CSR initiatives aligned with business and sales objectives.

This position requires close collaboration with internal stakeholders and external agencies to deliver impactful communication strategies and ensure consistent brand representation across channels.

Key Responsibilities

1. Brand & Communications Strategy

- Develop, conceptualise, and execute the annual external communication and branding plan aligned with business goals

- Drive targeted marketing campaigns across email, SMS, WhatsApp, and digital platforms

- Partner with internal teams to provide timely branding and communication support

- Ensure consistency, clarity, and effectiveness of all external brand messaging

- Coordinate with creative and marketing agencies to deliver high-quality, on-brand content

- Manage the marketing budget efficiently to maximise brand reach and awareness

2. Public Relations

- Lead customer education and engagement through PR, social media, and direct communication

- Build and maintain strong relationships with print, TV, and digital media

- Work closely with internal spokespersons to position them as industry thought leaders

- Design and execute innovative PR strategies to strengthen brand credibility and visibility

3. Corporate Social Responsibility (CSR)

- Act as the primary point of contact for all CSR initiatives

- Develop and implement the CSR strategy in line with organisational values and statutory requirements

- Identify focus areas and design long-term, high-impact CSR programmes

- Ensure compliance with applicable CSR laws, guidelines, and reporting frameworks

- Manage CSR budgets, reporting, and impact assessments

- Collaborate with NGOs, implementation partners, and internal teams for effective execution

- Drive employee volunteering and engagement programmes

- Track emerging CSR trends and best practices to continuously enhance initiatives

4. Performance Tracking & Optimisation

- Monitor and analyse campaign performance using digital tools and analytics

- Implement data-driven improvements to optimise outcomes

- Maintain accountability for monthly deliverables, KPIs, and goal tracking

Qualifications & Experience

Education: MBA with specialisation in Marketing

Experience: 1012 years of experience in Brand & Communications

Background in BFSI, Automotive, Lifestyle, FMCG, or related sectors preferred

Key Skills & Attributes

- Excellent written and verbal communication skills

- Strong stakeholder management and interpersonal abilities

- Proven experience managing agencies and vendors

- Strong organisational and multitasking skills

- Proficiency in MS Excel, MS PowerPoint, and digital marketing tools

- Self-driven, detail-oriented, and results-focused

- Emotionally mature with strong decision-making capability

- Collaborative team player with adaptability in a fast-paced environment