Senior Manager - Brand Strategy & Marketing - EdTech/Education

Industry : Education/EdTech

Experience: 10+ Years

Location: Mumbai

Role Snapshot:

Are you a brand storyteller who also understands numbers, funnels, and admissions cycles?

This role is for a senior marketing leader who can build powerful education brands, drive admissions at scale, and own end-to-end go-to-market strategy across multiple locations and business lines. You will lead integrated marketing initiativesdigital, offline, events, and partnershipsto deliver measurable impact on enrolments, revenue, and brand recall.

Your Future Employer-A fast-growing, multi-brand education organization with a strong national presence. Known for its learner-first approach, the organization offers high ownership, strategic visibility, and direct exposure to leadership teams.

What Youll Do (Key Responsibilities):

1. Own integrated GTM planning and execution aligned to admission cycles across brands and geographies

2. Drive lead generation and walk-ins via digital, offline, referral, BTL, and event-based\channels

3. Design and execute parent & student engagement programs - open houses, workshops, demo classes, school tie-ups

4. Track and optimize marketing budgets, ensuring strong ROAS & CPL performance

5. Lead execution across SEM, social media, email marketing, and agency/vendor partnerships

6. Analyze campaign performance, share insights with stakeholders, and continuously optimize strategies

7. Collaborate closely with business heads, sales, admissions, and external partners

What You Bring (Requirements)?

1. 10+ years of overall experience with 4+ years in a senior marketing / business manager role

2. Prior experience in Education, EdTech, or multi-location service industries (preferred)

3. Strong hands-on exposure to digital + offline marketing execution

4. Proven experience managing lead generation metrics (ROAS, CPL, conversions)

5. Excellent stakeholder management, communication, and execution skills

6. Graduation required (BBA / BMS / Any Bachelors degree)

Whats In It For You?

- Lead end-to-end GTM strategy for high-impact education brands

- High-visibility role working closely with senior leadership & business heads

- Opportunity to directly influence admissions, revenue, and brand growth

- Exposure to integrated marketing across digital, offline, B2B & events

- Fast-paced environment with ownership and strategic depth

Disclaimer-Crescendo Global specializes in Senior to C-level niche recruitment. We are an equal opportunity employer and do not discriminate based on race, religion, gender, age, disability, or any protected status. The role description is indicative and may evolve based on business needs.

Note: Due to high application volumes, candidates who do not hear back within one week may consider their profile not shortlisted at this stage.