Senior Manager - Brand Strategy & Communication - FMCG

Description:

About the Role

Were seeking a Head Brand Strategy & Communication to drive brand growth, build strong consumer-led marketing strategies, and lead integrated campaigns for a fast-growing consumer brand.

Key Responsibilities

- Develop and execute brand strategy and positioning to drive market share and portfolio growth

- Leverage consumer insights and market analysis to identify emerging demand spaces and growth opportunities

- Lead 360 integrated marketing campaigns across ATL, BTL, digital, and retail channels

- Drive product innovation and launch strategies in collaboration with cross-functional teams

- Strengthen brand communication and storytelling to improve brand salience and consumer engagement

- Collaborate with sales, product, digital, and external agencies to ensure successful campaign execution

Requirements

- 12 - 18 years of experience in Brand Marketing within FMCG / Consumer Goods / Beauty / Nutrition sectors

- Proven experience in brand strategy, communication development, and portfolio growth

- Strong understanding of consumer insights, category trends, and marketing analytics

- Experience managing large-scale campaigns and cross-functional teams

Preferred

MBA from a reputed institute

Experience managing large consumer brands and innovation pipelines

If youre ready to lead impactful brand strategies and drive category growth, lets connect!