Senior Manager - Brand Marketing - Logistics B2B Tech Platform

Description:

Location: Hybrid Bangalore.

Experience Range: 7+ Years

Industry Relevant: B2B SaaS & Tech / Software Development / Logistics.

Reporting to: Head of Marketing.

Role Overview:

We are looking for a Senior Brand & Communications Manager with a strong marketing coresomeone who combines strategic thinking with hands-on execution.

This role will be central to building brands presence, thought leadership, and market credibility across B2B stakeholders, while borrowing best practices from consumer storytelling.

You will own brand narratives end-to-end, working independently while closely collaborating with PR partners, creative agencies, and internal teams to drive awareness, consideration, and reputation across channels.

Key Responsibilities:

- Own and execute the brand and communications strategy, translating business goals into clear narratives and campaigns.

- Build thought leadership through a mix of paid, unpaid PR, content, and executive visibility.

- Drive brand awareness and consideration via content, social media, PR, partnerships, and industry events.

- Lead content and storytelling across formatssocial media, blogs, POVs, whitepapers, campaigns, and presentations.

- Manage and collaborate with external agencies and partners (PR, creative, digital) to ensure quality and consistency.

- Ensure messaging clarity and consistency across B2B audiences, while applying relevant B2C storytelling principles.

- Act as a strong communication partner to leadership, helping shape narratives for media, events, and stakeholders.

- Maintain a sharp eye for detail across all brand outputs, ensuring high-quality execution.

- Track performance, brand health, and campaign impact; use insights to continuously improve execution.

Experience & Background Requirements:

- 7-8 years of experience in brand, communications, or integrated marketing roles.

- Strong B2B background is essential, with some exposure to B2C or consumer-style storytelling.

- Proven expertise in content, social media, PR, and brand storytelling.

- Strong communication background - written, verbal, and stakeholder-facing.

- Comfortable working independently, while managing agencies and cross-functional partners.

- Self-starter mindset with high ownership and execution discipline.

About WinnerBrands:

At WinnerBrands, we are on a mission to create a community of the brightest marketing minds to deliver impactful, rewarding, and purposeful work by collaborating, contributing & co-learning with smart peers.

Backed by Busybeebrands.com, a pioneering brand-building firm that has helped some of the most disruptive new-age brands in the country craft their brand and marketing strategy, we find opportunities with progressives startups and brands in the domain of marketing with multiple engagement models for our talent partners, freelance / part-time or full-time.

Request to visit our community page at https://www.winnerbrands.in/talentcommunity/.

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