Senior Manager - Brand Marketing - BFSI

Roles & Responsibilities:

- Design and update marketing assets, collaterals, investor communication like pitch decks, factsheets.

- Conceptualize and execute marketing campaigns focusing on existing client base for increasing wallet share, retention, and other key customer lifecycle metrics!

- Create video assets for product and business promotions.

- Ability to independently manage internal & external events.

- Calendar client engagement initiatives and events

- Drive acquisition-oriented partnerships for assigned businesses.

- Support employee engagement and R&R initiatives.

- Strong inclination towards bringing innovative approach towards solving various marketing / communication efforts.

- Work closely with other marketing, and with business / function stakeholders.

- Monitor and report relevant marketing efforts against measurable business metrics.

- Continuously build insights to improve campaign deliveries and impact.

- Monitor and report competition activity, and emerging trends in the industry

Skills Competencies:

- Excellent written and verbal communication skills. Ability to do creative writing.

- Customer centric and problem-solving mindset

- Exposure to marketing communication campaigns that include consumer research, brand building and media planning.

- Ability to engage with stakeholders and capable of inspiring collaboration.