Senior Manager - Brand Development - FMCG - IIM/ISB/FMS/MDI

Description:

Job Title: Senior Manager - Brand Development

Location: Mumbai

Industry: FMCG/FMCH

CTC: 3050 LPA

Experience: 10-15 Years

Qualification: MBA from a Premier Institute

Role Overview

This role is centered on building, scaling, and transforming brands into high-impact business drivers. The incumbent will lead brand strategy, positioning, portfolio expansion, and innovation, with a strong focus on enterprise value creation across both B2B and B2C ecosystems.

Key Responsibilities

1. Brand Development & Strategy (Core Focus)

- Own the end-to-end brand development agenda from defining purpose to scaling market presence

- Craft differentiated brand positioning, architecture, and storytelling

- Drive long-term brand equity, salience, and premiumization strategies

- Translate consumer insights into impactful brand propositions and campaigns

2. Brand Portfolio & Growth

- Manage and expand the brand portfolio across categories and segments

- Identify whitespace opportunities and lead brand extensions / sub-brands

- Strengthen brand performance through data-driven decision making

3. New Product Development (NPD)

- Anchor brand-led innovation by identifying consumer needs and market gaps

- Lead NPD with a brand-first lens (concept positioning launch strategy)

- Ensure strong brand coherence across product launches

4. Integrated B2B & B2C Branding

- Build cohesive brand narratives across enterprise clients and end consumers

- Enable sales with strong brand-led value propositions for B2B channels

- Ensure consistent brand identity across all touchpoints

5. Enterprise Value Creation

- Drive brand initiatives that contribute directly to revenue growth and margin expansion

- Enhance brand valuation and long-term business impact

- Track and optimize brand ROI, equity scores, and market performance metrics

6. Cross-functional Leadership

- Collaborate with sales, product, R&D, and leadership teams to embed brand thinking

- Lead brand-driven projects with clear outcomes and timelines

Key Requirements

- 10-15 years of experience with strong focus on Brand Development / Brand Management

- Proven success in building or scaling brands in FMCG/FMCH

- Deep understanding of consumer behavior, brand strategy, and storytelling

- Experience across B2B + B2C brand ecosystems

- Strong exposure to NPD with brand-led innovation

- MBA from a Tier 1 / Premier institute