Senior Manager - Brand Communication - Retail

- Develop and implement comprehensive branding strategies that align with the company's overall objectives and vision

- Lead the content development of integrated advertising campaigns across multiple channels, including digital, print, social media, and more

- Work closely with the Strategic creative partner in planning and delivering content as per brand Annual Calendar and on-board key stakeholders such as the Product team, Channels and strategic partners on this journey

- Ability to creatively integrate various media vehicles across channels to deliver consistent brand messaging impacting brand equity scores quarterly

- Constantly update and maintain brand guidelines, ensuring consistency across all marketing materials and touchpoints

- Collaborate with cross-functional teams to ensure that the brand messaging is integrated into all aspects of the business, including product development, consumer experience and communications

- Influencer strategy development, management and execution at large scale, National content partnerships / alliances

- Lead, mentor, and manage a team of creative professionals, fostering a culture of innovation, excellence, and collaboration

- Monitor industry trends, market insights, and consumer behaviour to adapt strategies and stay ahead of the competition

- Oversee media budgets for ATL, BTL and PR and performance metrics to ensure campaigns meet objectives and deliver ROI

- Responsible to drive Brand funnel movements (TOM, SPONT, consideration and usage) which are measured through Brand Tracks