Job/Soft skill training

Health insurance

Winfort Reviews by Employees

Key Responsibilities: 1. Brand Communication Strategy (Master Narrative): - Own the overall brand communication and storytelling strategy. - Define the core narrative, belief system, and messaging pillars. - Ensure the brand story evolves organically with culture, consumer context, and business priorities. - Move beyond campaigns to always-on storytelling 2. Organic, Social & Influencer Communication: - Own organic social communication strategy across platforms (Instagram, YouTube, etc.). - Shape content themes, narratives, and long-term story arcs. Lead influencer communication strategy: - How creators talk about the brand - What stories they tell - How authenticity and credibility are maintained - Ensure social and influencer content feels native, not advertising-led 3. Platform Translation (End-to-End): Translate the core brand story across: - Social & influencer - Campaigns - Website & Content pages - E-commerce brand pages - Quick commerce - CRM touchpoints 4. Writing & Craft Leadership: Be strongly hands-on with writing and editing when required: - Brand narratives - Manifestos, campaign thought-starters - Key social or influencer directions - Elevate the quality of writing across teams and agencies - Set high standards for storytelling, tone, and cultural relevance 5. Brand Voice Custodianship: - Act as the final authority on brand voice and tone - Build and evolve brand communication frameworks as the brand scales - Ensure consistency across teams, platforms, and partners without making the brand rigid 6. Agency & Team Leadership: Lead and partner with: - Creative agencies - Content and influencer agencies - Internal brand, content, and social teams - Write strong briefs rooted in consumer insight and culture - Mentor and guide brand team members Ideal Background: - Senior brand strategy or content strategy roles in top creative / brand agencies (planning or strategy). - Experience leading communication for D2C, large consumer or culturally relevant brands. - Strong grounding in consumer behaviour, culture, and storytelling. Proven ability to move from insight - narrative - platform execution

Mumbai

Senior Manager - Brand Communication & Strategy - Consumer Domain 

Job Description for Senior Manager - Brand Communication & Strategy - Consumer Domain  in Winfort Services Pvt ltd in  Mumbai for (7-13) years of experience. Apply Now!