Senior Manager - Brand Communication & Strategy - Consumer Domain

Key Responsibilities:

1. Brand Communication Strategy (Master Narrative):

- Own the overall brand communication and storytelling strategy.

- Define the core narrative, belief system, and messaging pillars.

- Ensure the brand story evolves organically with culture, consumer context, and business priorities.

- Move beyond campaigns to always-on storytelling

2. Organic, Social & Influencer Communication:

- Own organic social communication strategy across platforms (Instagram, YouTube, etc.).

- Shape content themes, narratives, and long-term story arcs.

Lead influencer communication strategy:

- How creators talk about the brand

- What stories they tell

- How authenticity and credibility are maintained

- Ensure social and influencer content feels native, not advertising-led

3. Platform Translation (End-to-End):

Translate the core brand story across:

- Social & influencer

- Campaigns

- Website & Content pages

- E-commerce brand pages

- Quick commerce

- CRM touchpoints

4. Writing & Craft Leadership:

Be strongly hands-on with writing and editing when required:

- Brand narratives

- Manifestos, campaign thought-starters

- Key social or influencer directions

- Elevate the quality of writing across teams and agencies

- Set high standards for storytelling, tone, and cultural relevance

5. Brand Voice Custodianship:

- Act as the final authority on brand voice and tone

- Build and evolve brand communication frameworks as the brand scales

- Ensure consistency across teams, platforms, and partners without making the brand rigid

6. Agency & Team Leadership:

Lead and partner with:

- Creative agencies

- Content and influencer agencies

- Internal brand, content, and social teams

- Write strong briefs rooted in consumer insight and culture

- Mentor and guide brand team members

Ideal Background:

- Senior brand strategy or content strategy roles in top creative / brand agencies (planning or strategy).

- Experience leading communication for D2C, large consumer or culturally relevant brands.

- Strong grounding in consumer behaviour, culture, and storytelling. Proven ability to move from insight - narrative - platform execution