Description:

About the Company

Established in 2020, our client is one of Indias most promising skincare brands, built on science, transparency, and efficacy. The brand formulates dermatologist-tested, cruelty-free products designed to solve real skin concerns through ingredient-driven innovation. With its effective and gentle solutions, it is transforming how modern, research-aware consumers approach personal care.

Position: Senior Manager Brand & Strategy

Location: HSR Layout, Bangalore

Experience: Minimum 3 years in brand management, product development, or strategic marketing rolespreferably within FMCG, beauty, skincare, or wellness sectors.

Education: Graduate or Postgraduate degree in Marketing, Business, or related disciplines. (Pedigree institutes preferred)

Role Overview:

The Senior Manager Brand & Strategy will play a key role in defining and executing the brands strategic roadmap. The role demands a balance of creative storytelling and analytical thinking to strengthen brand positioning, boost visibility, and drive growth across categories.

Primary Responsibilities:

1. Product Innovation & Development

- Identify new product opportunities aligned with consumer insights and market dynamics.

- Collaborate with design, R&D, and operations teams to bring concepts to life.

- Monitor launch timelines, quality, and performance of new and existing products.

- Regularly analyze emerging trends to enhance the product portfolio.

2. Brand Strategy & Positioning

- Create and implement long-term brand strategies aligned with organizational goals.

- Define the brands purpose, personality, and core messaging.

- Strengthen market presence through clear positioning and differentiated communication.

- Track brand performance metrics such as awareness, recall, and sentiment.

3. Consumer Insights & Market Understanding

- Use research, analytics, and trend mapping to understand evolving customer needs.

- Continuously gather feedback on launched products to refine offerings.

- Translate insights into actionable strategies to drive growth.

4. Campaign Planning & Execution

- Lead 360 marketing campaigns across digital, influencer, and PR channels.

- Work cross-functionally with media, product, and creative teams for flawless delivery.

- Measure campaign success using KPIs like engagement, reach, and conversions.

- Experiment with new initiatives to strengthen brand equity.

5. Communication & Content Strategy

- Oversee impactful content creation for web, social, and offline platforms.

- Integrate PR, influencer, and SEO strategies for consistent brand storytelling.

- Manage development of brand collaterals, press notes, and creative assets.

6. Performance Analysis & Reporting

- Develop frameworks for monitoring brand and campaign performance.

- Present insights, learnings, and recommendations to leadership teams.

- Ensure marketing budgets are optimized for maximum ROI.

7. Operations & Project Management

- Manage multiple marketing projects simultaneously within set timelines.

- Ensure compliance with regulatory guidelines and brand identity standards.

8. Leadership & Collaboration

- Guide and mentor team members to achieve shared objectives.

- Partner with internal stakeholders and external agencies for cohesive execution.

- Support senior management in aligning brand goals with business priorities.

Ideal Candidate Profile:

- Experience managing end-to-end brand and marketing strategies.

- Analytical mindset with strong grasp of consumer research and data-driven marketing.

- Expertise in digital campaigns, influencer collaborations, and PR management.

- Excellent communication, organizational, and leadership skills.

- Proficient in MS Office and marketing analytics tools.

- Genuine passion for beauty, skincare, and wellness.