Senior Manager - Brand & Corporate Communications

This role is responsible for strengthening brand visibility, thought leadership, and product integrity in South Asia by building strategic relationships with critical media outlets, bloggers, Opinion Leaders, and Influencers in South Asia to support the business's product integrity and awareness.

The Senior Brand & CC Manager will drive media engagement strategies, social media engagement , thought leadership communications, and narrative development, across verticals and overall brand - ensuring that product launches, partnerships, and initiatives are positioned for maximum impact across the region.

The role will also be responsible for driving social listening and insights, feeding back market intelligence to strengthen brand positioning and communication strategies.

The role requires strategic vision with hands-on execution, balancing high-level storytelling with tactical PR delivery, while effectively managing external agencies and partners.

Think strategically with a passion for tactical and detailed public relations development & execution.

PRINCIPAL ACCOUNTABILITIES:

- Translate business and brand objectives into impactful PR, social media, and influencer programs that strengthen brand voice across South Asia.

- Develop a Framework / Scorecard to monitor and optimize the plans and ensure they stay aligned to the Brand's and product vertical's overall objectives in South Asia.

- Position as a thought leader in education and assessment by creating compelling narratives for industry forums, social media, and media engagement.

- Develop and deliver integrated content - press releases, opinion editorials, thought leadership blogs, presentations, and social-first storytelling - all aligned with the company's PR and brand strategy.

Lead media outreach initiatives in pitching, handling inbound media queries, and managing relationships between Marketing and local, national, and international media in South Asia.

- Be responsible for developing storylines, written materials, and messages such as press releases, media advisories, pitches, presentations, social media etc., that are tied to the Brand and PR plan framework.

- Be responsible for deploying internal communications content that increases the various stakeholder's understanding of the public relations role, activities, and media coverage functions.

- Develop media relation strategies that cover the Brand's crucial constituencies Media (digital and offline), Blogs, Education Centric Websites, Domain Influencers, Education Policy Makers, and

- School Leadership Communities, which inspires even greater awareness and its reach in South Asia markets.

- Formulate, maintain, and enhances PR & social media analytics tools and reporting process methods.