Senior Manager - Brand & Communication - NBFC

KEY DELIVERABLES

1. Digital Marketing Ownership

- Own end-to-end digital marketing performance across social media, SEO, paid campaigns, email marketing, and analytics.

- Ensure alignment of digital initiatives with brand, lead generation, and ROI objectives.

2. Social Media & Community Management

- Define and execute the social media strategy across platforms.

- Ensure high-quality, on-brand content through content review and creative briefs to designers/agencies.

- Build and nurture an engaged online community through campaigns and interactions.

3. Online Reputation Management (ORM)

- Own brand reputation across digital platforms.

- Manage customer queries and reviews in coordination with CRM and agencies.

- Proactively convert negative feedback into positive brand outcomes.

4. Website & App Performance

- Own performance and content governance of the website and app.

- Track and optimize user experience, traffic, conversions, bounce rate, and SEO performance.

- Drive content updates (blogs, landing pages) in coordination with internal and external stakeholders.

5. Digital Campaigns & Lead Generation

- Conceptualize and execute digital campaigns for lead generation and brand awareness.

- Ensure timely rollout, performance tracking, and ROI delivery in partnership with business and CRM teams.

6. Email Marketing

- Lead planning and execution of email marketing campaigns including copy, targeting, execution, and analytics.

- Ensure delivery accuracy, technical hygiene, and performance against targets.

7. Reporting, Audit & Insights

- Deliver monthly performance reports across all digital channels.

- Track costs, ROI, and campaign effectiveness.

- Monitor competitor activity and translate insights into actionable recommendations.

SKILLS & EXPERIENCE (ESSENTIAL)

- 5-8 years' experience in Digital / Social Media Marketing

- Strong expertise in social media campaigns, SEO, analytics, email marketing, and ROI measurement

- Working knowledge of Google Analytics, marketing automation tools, and SEO best practices

- Strong copy editing, stakeholder coordination, and creative judgment

- Fluency in English