Senior Manager - B2B Demand Generation

Description:

Were Hiring! Senior Manager, B2B Demand Generation (Remote | US-Based Portfolio)

Are you a hands-on, data-driven B2B marketer who thrives on building pipelinenot just running ads?

Join a US-based Private Equity (PE) firm supporting multiple B2B SaaS portfolio companies under a shared marketing model. As Senior Manager, B2B Demand Generation, youll design and execute full-funnel programs that convert interest into Discovery meetings and qualified opportunities.

What Youll Do

- Lead integrated outbound campaigns (70% outbound | 30% inbound) that drive pipeline across portfolio companies

- Partner with BDRs and Sales to refine targeting, messaging, and cadence strategies

- Build Account-Based Marketing (ABM) programs that align outbound and content strategies for high-value accounts

- Track and analyze campaign performance, optimize conversion rates, and improve funnel efficiency

- Work with marketing ops to ensure clean data, attribution accuracy, and unified reporting

- Develop scalable frameworks and playbooks to replicate success across industries and ICPs

What Were Looking For

- 5-8 years of B2B Demand Generation experience (preferably in SaaS or Tech)

- Proven success in outbound pipeline creation through multi-channel campaigns (email, LinkedIn, phone, content)

- Deep experience running ABM programs targeting specific accounts & buying committees

- Resourceful and strategic - able to create impact with limited budgets

- Data-minded and execution-drivenfocused on performance, not vanity metrics

- Bonus: Experience working with US-based tech companies

If you love the mechanics of pipeline creationprospecting strategy, messaging, targeting, and conversionthis role is for you!