Organization: The organization incubates and invests in Startups. Key Responsibilities 1. Brand building & management - Responsible for continually improving the brand awareness for the group - Act as a Brand Custodian, ensuring all internal and external communication is aligned with the predetermined brand guidelines and brand vision. - Planning and execution of all communications and media actions on all channels, including online and social media - Collaborate with internal and external stakeholders to ensure consistent communication across all channels and always striving to improve the brand awareness and brand recall - Create speaker opportunities for the leadership and other stakeholders as required - Take ownership of designing, building and maintaining online as well as offline presence (including but not limited to the website, social media accounts, and office premises) - Overall responsibility for brand management and corporate identity & ensure brand standards are followed across all programs and initiatives. 2. Program Marketing - Brainstorm with BU heads to develop and present campaigns and offer relevant strategic inputs - Key contributor to designing and delivering par-excellence programs - Responsible for leading the marketing and scouting phases of programs ensuring top-quality startups applying for our programs - Analyze marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies - Act as the sole point of contact for the PR agency and ensure smooth media relations for the group - Managing finance & budgets for the department - Responsible for overall effective end to end marketing deliverables for group 3. Market Research and Competitive Intelligence - Constantly seek out to understand and analyze the Startup landscape. Provide strategic inputs to the team accordingly - Identify various engagement platforms to connect with the startups from the ecosystem - Identify and create various avenues to gauge post-engagement satisfaction for the start-ups supported; make recommendations and changes accordingly 4. Portfolio Support: - Provide mentorship and support to program/portfolio startups as needed Key Skills Required: 1. Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methods 2. Demonstrable experience in marketing data analytics and tools 3. Solid computer skills, including MS Office, marketing software (Adobe Creative Suite & CRM) and applications (Web analytics, Google Adwords etc.) 4. Ability to collaborate, lead the team, and get the job done 5. Well-organized and detail oriented 6. Exceptional communication and writing skills 7. Commercial awareness partnered with a creative mind Qualification and experience required: 1. Post graduate in marketing, communications or equivalent 2. Proven experience as marketing expert/specialist or similar role. 3. 4-5 years of experience preferred

Ahmedabad

Gujarat

Senior Manager/AVP - Marketing 

Job Description for Senior Manager/AVP - Marketing  in OpportuneJobs.com in  Ahmedabad Gujarat for (4-8) years of experience. Apply Now!