Senior Manager/Associate Director - Marketing - IT

Senior Manager/Associate Director - Marketing

Description:

The Senior Manager / Associate Director Marketing will own and drive end-to-end marketing execution, covering brand building, digital marketing, content, demand generation, events, and partner marketing.

This is a high-ownership role that works closely with leadership, sales, and pre-sales teams to build predictable pipeline growth and establish strong market positioningparticularly in cybersecurity and managed IT services.

Key Responsibilities

Marketing Strategy & Execution:

- Translate business objectives into actionable annual and quarterly marketing plans

- Drive brand positioning and solution-led marketing initiatives across priority markets

Demand Generation & Pipeline Enablement:

- Design and execute integrated digital campaigns delivering qualified MQLs and SQLs

- Partner closely with sales to improve funnel conversion, lead scoring, and hand-offs

Content & Thought Leadership:

- Develop high-impact content including case studies, blogs, whitepapers, eBooks, solution briefs, website content, webinars, and executive insights

- Build narratives that resonate with CIOs, CTOs, CISOs, and IT decision-makers in mid-sized enterprises

Digital Marketing:

- Own SEO/SEM, email marketing, social media, marketing automation, landing page optimisation, and analytics

- Drive continuous improvement of the website and digital user experience

Partner & Channel Marketing:

- Execute joint go-to-market initiatives with technology partners and resellers

- Develop co-branded assets, partner toolkits, and co-marketing campaigns

Events & Industry Engagement:

- Plan and deliver webinars, roundtables, conferences, and industry events in cybersecurity and managed services

Brand & Messaging:

- Ensure consistent brand representation across all marketing and sales enablement assets

- Refine solution messaging across managed IT, managed security, SASE, compliance, cloud, and wireless security offerings

Analytics & Reporting:

- Track campaign KPIs, marketing ROI, and pipeline contribution

- Present insights and recommendations to leadership to improve marketing effectiveness

Candidate Profile

Must-Have:

- 8+ years of experience in B2B technology marketing (IT services, cybersecurity, SaaS, or managed services preferred)

- Strong expertise in demand generation, digital marketing, and content-led GTM execution

- Solid understanding of IT infrastructure, cybersecurity, networking, and cloud solutions

- Proven experience partnering with sales teams to drive pipeline growth

- Excellent communication, storytelling, and stakeholder management skills

- Comfortable operating in a fast-paced, high-growth, multi-geo environment - Knowledge of cybersecurity frameworks and compliance standards (HIPAA, ISO 27001).

- Exposure to partner/channel marketing.

- MBA or equivalent qualification (good to have, not mandatory).

- Based in Bangalore or open to relocation

Preferred:

- Experience working with US-based and India-based stakeholders or global teams