Senior Manager/Assistant General Manager - Social Media - Digital Commerce & Creator Strategy

Job Description:

The role is responsible for leading the brand's digital growth through social media, content, creator partnerships, social commerce, and performance marketing. The role will drive brand visibility, customer engagement, acquisition, retention, and revenue through scalable digital initiatives.

Key Responsibilities:

- Lead the brand's digital growth initiatives.

- Drive brand visibility across digital platforms.

- Develop and execute social media marketing strategies.

- Manage content marketing initiatives to enhance brand engagement.

- Build and manage creator partnerships and creator strategies.

- Drive social commerce initiatives to support business growth.

- Lead performance marketing campaigns to drive customer acquisition and retention.

- Plan and execute digital campaigns across multiple channels.

- Develop and implement digital strategy aligned with business objectives.

- Enhance customer engagement through scalable digital initiatives.

- Drive revenue growth through effective digital marketing programs.

- Support digital branding and creative strategy initiatives.

Required Candidate Profile:

Experience in:

- Social Media

- Digital Strategy

- Digital Commerce

- Performance Marketing

- Brand Communication

Industry Type:

- Beauty & Personal Care