Senior Manager/Assistant Director/Director - Brand Management - FMCG

Description:

Key Responsibilities:

1. What Should We Sell?:

- Deeply understand Indian middle-class households consumption, frequency, spending patterns.

- Identify high-volume categories where private labels can win.

- Decide which SKUs to launch and in what sequence.

- Build a clear 2 to 3 year portfolio roadmap.

- You should be comfortable working with incomplete data and making sharp calls.

2. Why Will Consumers Choose Us?:

- Spend time on the ground homes, stores, competitors.

- Understand why consumers buy specific brands.

- Identify dissatisfaction and white spaces.

- Define the value proposition clearly for each product.

- Be able to articulate in one line why this product should exist.

3. Build the Product:

- Identify and negotiate with manufacturers.

- Develop product samples.

- Iterate on quality and cost.

- Ensure target margins are met.

- Manage compliance and quality processes.

You should be comfortable getting into the factory, not just sitting in meetings.

4. Take It to Market:

- Design pricing.

- Decide pack sizes.

- Build packaging through agencies (clear, brief, tight supervision).

- Pilot in limited stores.

- Track performance.

- Improve quickly.

- You will be responsible for ensuring the product moves off the shelf.

5. Own the P&L:

You will be responsible for:

- Revenue

- Gross margin

- Inventory

- Repeat purchase

- Store-level contribution

- Product profitability

Signs of a fit:

- 6+ years of experience in FMCG / D2C / private label.

- Has launched products end-to-end.

- Strong commercial understanding costing, pricing, margins.

- Comfortable working with manufacturers.

- High ownership mindset.

- Bias for action.

- Can operate in ambiguity without waiting for structure.

Why You Should Apply

- Youll be a key player in shaping how our brand feels to our customers and the local community.

- Be part of exciting, high-energy events that bring people together and make a real difference.

- Creative freedom to come up with cool ideas and see them come to life!

- Youll learn a ton about brand-building and marketing while having fun.

- Work in a dynamic, fast-paced environment where your ideas actually matter.

If youre passionate, energetic, and ready to make a real impact, wed love to hear from you!

Send us your resume, and tell us about a cool event or campaign youve been part of. Show us your creativity and energy!