Posted By
Posted in
Sales & Marketing
Job Code
1298940
Please read the jd carefully before apply the role is for a Marcom/marketing communication professional for a fast growing building material multinational and role is based at Gujarat location
Designation - Senior Manager/AGM
Department - Marcom/marketing communication
Location - Gujarat
Years of experience - 15 + Years
Qualification - MBA Marketing
Job Role :
- Monitor the execution of product-specific Branding initiatives to ensure adherence to the planned strategy
- Provide design and direction for collateral, web, product packaging, stationery, and other visual communications media for the company
- Ensure all product-related branding and promotions are in line with the overall Branding guidelines for the organization
- Visualize and develop concepts or themes as per the requirements of various promotion campaigns related to different brands and track the effectiveness of various campaigns and course corrections as required
- Brainstorm on the detailing of the theme and concept of the program and providing directives to the team
- Ensure creative resources are available to develop the appropriate creative content for sales and sponsorship related to activities for the brands business
- Set up frameworks/ techniques for evaluation of the effectiveness of Marketing and Promotion initiatives and build improvements in the strategy based on the same
- Ensure timely resolution of queries raised by Advertising Agencies/ External Consultants/ Media Partners regarding bill payments
- Developing and executing a results-driven, multi-platform communications strategy and plan in line with corporate and brand direction while reflecting local priorities
- Implementing online marketing activities including social media, SEO/SEM, demand generation, lead generation, etc.
- Managing communications spending and working with vendors and agencies to create and/or localize communications and marketing activities and develop supporting assets
- Leading the planning and implementation of PR and initiatives related to the brand
- Understanding the requirements of promotional materials, packaging design and labelling, advertisements, exhibition materials, etc.
- Coordinate with vendors and various agencies for activity planning and execution
- Coordinate with Lead Branding and sales and marketing regional heads for approvals
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Posted By
Posted in
Sales & Marketing
Job Code
1298940