MAJOR ROLES & RESPONSIBILITIES: - Scan & analyse the IPM in terms of various therapies, customer segments and the dynamics affecting the market in the medium to long term - Recommend various alternate approaches in addressing the market in terms of entry into various therapy brackets speciality segments for better evolution index in line with the vision for the division / organisation. - Prepare and Deploy effective Marketing Mix for the business and implement the same. - Deliver and deploy high quality project leads through superior marketing strategies & tactics. - Share inputs to design appropriate Marketing Strategies for the division as a whole and the various therapy segments with periodical focus with an objective of better evolution index for each brand franchise / therapy. - Sustain the focus on performance of well established brand equities through effective strategies and successful launch of line extensions - Develop aggressive growth paths for secondary brands with an objective of achieving market leadership in various therapy segments whilst hiving off low contributors with low GC. - Deploy effective pricing strategies for improving the GC / Profitability of each brand franchise. - Manage the entire portfolio at various lifecycle stages of BCG matrix. - Deploy effective customer segmentation and product differentiation strategies. - Planning marketing activities and campaigns in conjunction with company's growth plan and working out strategies to execute the plan. - Ability to handle high volume business and big team.

Ahmedabad

Senior Leadership Role - Sales & Marketing - Pharma/CNS/Anti-Infectives/Gastro/Cardiology 

Job Description for Senior Leadership Role - Sales & Marketing - Pharma/CNS/Anti-Infectives/Gastro/Cardiology  in Job Solutions in  Ahmedabad for (20-30) years of experience. Apply Now!