Senior Growth Manager - Performance Marketing

Description:

Job Role: Senior Growth Manager - Performance Marketing

Location: Bangalore

Experience: 4-8 years

Must Have: Paid marketing

Role Overview:

We are looking for a performance marketing expert with a proven track record of driving high-velocity user acquisition and revenue growth. This role requires hands-on expertise in managing paid channels at scale, combined with a growth hacker mindset and strong analytical rigor. You'll own the full paid marketing funnel and directly contribute to our most critical charter: scaling aggressively across India, the US, and international markets.

Role and Responsibilities:

- Manage and own all paid channels to generate a continuous flow of leads

- Execute campaigns across Google Ads, Facebook Ads, YouTube Ads, LinkedIn, remarketing, video marketing, and other performance channels

- Manage monthly marketing budgets of at least INR 50 lakhs with disciplined ROI tracking

- Strategize and execute lead generation campaigns tailored for India, the US, and select international markets

- Own monthly acquisition targets for MQLs and SQLs, driving consistent pipeline growth

- Optimize landing pages for both mobile and desktop users to maximize conversion rates

- Collaborate closely with the business development team to ensure marketing objectives are met

- Plan, monitor, maintain, and report on monthly marketing budgets, performance data, and campaign insights

- Ensure all marketing communications adhere to business and brand guidelines

- Monitor competition and share industry best practices with the team

What We're Looking For:

- Hands-on paid marketing expertise: Deep knowledge of Google Ads and Facebook Ads Manager is a must

- Experience: At least 4 years of experience in performance marketing, with proven success running large-scale paid campaigns

- Growth hacker mindset: Strong analytical bent with the ability to find insights, test hypotheses, and optimize relentlessly

- Data fluency: Comfortable using tools like Excel, Google Sheets, and analytics platforms to drive decision-making

- Unmatched enthusiasm: Ability to keep up with the pace of the business and the team

Good to have:

- Experience working in or with global edtech or consumer brands

- Knowledge of marketing automation and CRM tools like LeadSquared, HubSpot, or Salesforce.