Senior General Manager - Marketing - Experiences & Master Brand - Automobile

Description:

- Lead the experiential marketing agenda, expanding beyond traditional off-roading into lifestyle-based driving experiences that appeal to a wider audience.

- Transform the experiential portfolio to include accessible, culturally relevant journeys: e.g., scenic drives, day trips), stargazing, adventure tourism tie-ups, and more.

- Develop scalable, sustainable, and profitable business models for the Adventure portfolio by creating new revenue streams, partnerships, and cost sharing models to strengthen financial viability.

- Manage the brand within the defined strategic framework to maximize long-term sales, profitability, and brand health KPIs.

- Lead end to end adventure experiences with flawless execution spanning customer journeys, safety, vendor ecosystems, destination scouting, and event logistics.

- Lead creative and media strategy for the brand while working closely with the digital & communications functions.