The Opportunity

- The Senior General Manager - Growth will be responsible for driving the franchise expansion strategy and network growth.

- The role involves identifying, evaluating, and onboarding franchise partners, building a strong pipeline of entrepreneurs, and ensuring systematic expansion across key markets.

- This role will also lead and manage the Growth / Business Development team, ensuring effective execution of expansion targets, partner acquisition, and market development.

- The position requires a strategic leader with strong business development, partner acquisition, negotiation, and team management capabilities.

What You'll Drive

1. Franchise Expansion & Network Growth

- Drive franchise expansion strategy across identified cities and markets.

- Identify high-potential entrepreneurs, investors, and partners for franchise opportunities.

- Build and maintain a strong pipeline of franchise prospects.

- Lead the complete franchise lifecycle from lead generation to deal closure and onboarding.

- Ensure achievement of monthly, quarterly, and annual expansion targets.

- Evaluate potential partners on financial capability, business experience, and strategic fit.

2. Team Leadership & Performance Management

- Lead, mentor, and manage the Growth / Business Development team.

- Set team KPIs, targets, and performance metrics.

- Conduct regular reviews to ensure pipeline progress and deal closures.

- Build a high-performing team focused on structured expansion and partner acquisition.

- Develop training and coaching frameworks for team members.

3. Strategic Market Development

- Identify new markets, cities, and clusters for expansion based on market potential.

- Conduct market mapping and competitor analysis.

- Develop expansion plans aligned with company growth objectives.

- Collaborate with internal teams for location feasibility and setup planning.

4. Franchise Partner Acquisition

- Engage with potential partners through events, referrals, networks, and strategic outreach.

- Conduct business presentations and opportunity discussions with prospects.

- Explain the FOCO (Franchise Owned Company Operated) and FOFO (Franchise Owned Franchise Operated) model and business economics.

- Lead commercial discussions, negotiations, and agreement closures.

5. Cross Functional Coordination

- Coordinate with legal, finance, operations, and brand teams to finalize franchise agreements.

- Ensure seamless partner onboarding and setup launch planning.

6. Pipeline Management & Reporting

- Maintain structured CRM and expansion pipeline data.

- Prepare growth dashboards, forecasts, and expansion reports.

- Track lead sources, conversion ratios, and expansion metrics.

- Provide periodic updates to leadership on expansion progress.

Who This Role Is For

- MBA / Post Graduate in Business, Marketing, or Entrepreneurship preferred

- Experience in Business Development, Expansion, or Franchise Growth

- Experience in franchise models, retail expansion industry preferred

Why Join Us

- Lead franchise expansion at scale in one of India's leading brands.

- Build and grow a high-impact partner network that directly drives market presence and revenue.

- Work at the intersection of business development, retail expansion, and partner success.

- Play a key role in shaping how we enter new markets and scale sustainably across geographies.

- Collaborate with cross-functional teams to create a seamless and successful franchise journey-from acquisition to growth.

- Be part of a fast-scaling environment where you influence strategy, partnerships, and long-term business outcomes.