Senior Executive - Brand Planning & Strategy

About the Role:

We are looking for a Senior Executive Planning & Strategy to support strategic thinking and media planning across the outdoor advertising ecosystem.

The role involves working closely with internal teams to understand client objectives, analyze market and audience insights, and help build effective outdoor media solutions across multiple formats.

Key Responsibilities:

- Support outdoor media planning and communication strategies across billboards, transit, airport, metro, and ambient media

- Assist in building strategic recommendations using market research and audience insights

- Create planning decks, pitch presentations, campaign reviews, and market studies

- Coordinate with media owners, planning teams, and client servicing teams

- Analyze competition activity, traffic movement, and location relevance across markets

- Track campaign performance and support ongoing strategic projects

- Identify emerging trends and innovative opportunities within the OOH landscape

Required Skills & Experience:

- 1+ years of experience in brand strategy, marketing strategy, or communications planning

- Experience creating planning decks, pitch presentations, and campaign reviews

- Strong exposure to market research, audience insights, and strategic recommendations

- Strong PowerPoint and Excel skills

- Excellent communication and presentation abilities

- Strong attention to detail and ability to manage multiple projects

Preferred:

- Understanding of outdoor advertising and OOH formats

- Interest in brands, consumer behaviour, media trends, and market insights