About the company:

A growing technology company offering SaaS-based learning and training solutions to organizations, with a strong focus on the US enterprise market. The company works with businesses to help them improve employee learning, training, and development through technology.

The company is expanding its enterprise business and offers an opportunity to take ownership of marketing initiatives and contribute directly to its growth.

Role Overview:

We are looking for a results-driven Senior Marketing Manager (Enterprise) to lead strategic marketing initiatives, drive high-impact brand awareness, and build strong market positioning in the USA. This role will be responsible for GTM strategy, developing and executing integrated growth marketing strategies, market positioning, identifying ICPs, and setting up various lead channels including events exhibits to accelerate business expansion and support revenue growth objectives.

Key Responsibilities:

1. Strategic Marketing & Market Expansion:

- Develop and execute growth-focused marketing strategies aligned with business and revenue objectives.

- Drive the company positioning and differentiation within the USA enterprise market.

- Identify market opportunities, industry trends, target segments, buyer personas, and competitive insights to strengthen market presence.

- Partner with Product, Sales, and Leadership teams to develop and execute go-to-market (GTM) strategies for new solutions and market expansion initiatives.

2. Enterprise Demand Generation & Pipeline Growth:

- Own and execute integrated demand generation programs to drive qualified enterprise leads and pipeline.

- Develop and scale Account-Based Marketing (ABM) initiatives targeting key accounts and decision-makers.

- Plan and execute multi-channel campaigns across digital, content, webinars, events, partnerships, and outbound channels.

- Collaborate with Sales Teams to improve lead quality, conversion rates, and pipeline velocity.

3. Brand Positioning & Thought Leadership:

- Strengthen brand visibility and thought leadership among enterprise buyers, industry influencers, and decision-makers in the USA market.

- Lead content marketing initiatives, including thought leadership articles, whitepapers, case studies, customer success stories, and executive branding.

- Support PR, analyst relations, industry awards, and strategic events to enhance market credibility.

- Ensure consistent messaging and value proposition across all customer touchpoints.

4. Go-to-Market (GTM) Strategy:

- Partner with Product, Sales, and Leadership Teams to develop and execute GTM strategies for new solutions and market expansion initiatives.

- Create sales enablement materials including presentations, battle cards, solution briefs, and competitive positioning assets.

- Support product launches and strategic campaigns to maximize market adoption.

5. Digital Growth & Marketing Operations:

- Lead and optimize digital marketing initiatives across website, SEO, SEM, paid media, email marketing, and marketing automation platforms.

- Drive customer acquisition and marketing funnel optimization through data-driven decision-making.

- Leverage CRM and marketing automation tools to track campaign performance, buyer engagement, and marketing effectiveness.

- Continuously analyse and optimize campaign performance to improve ROI and business outcomes.

6. Performance & Revenue Management:

- Define, track, and report key marketing metrics, including MQLs, SQLs, pipeline contribution, conversion rates, customer acquisition cost (CAC), and ROI.

- Present performance insights, market trends, and strategic recommendations to senior leadership.

- Manage marketing budgets and ensure effective allocation of resources to maximize business impact.

7. Leadership & Cross-functional Collaboration:

- Collaborate closely with Sales, Product, Customer Success, and Leadership teams to align growth initiatives and business objectives.

- Manage external agencies, strategic partners, and vendors to ensure successful campaign execution.

- Mentor and guide marketing team members while fostering a high-performance and results-oriented culture.

Eligibility Criteria:

- Bachelor's degree in Marketing, Communications, or a related field.

- MBA in Marketing, Business Strategy, or a related discipline preferred.

- Over 5 years of progressive experience in enterprise marketing, growth marketing, or demand generation with overall experience of over 14 years.

- Experience in SaaS LMS for Enterprise or other training products.

- Proven expertise in developing and executing marketing strategies for the USA & North American market.

- Demonstrated success in driving enterprise lead generation, pipeline growth, and revenue-focused marketing programs.

- Experience working closely with Enterprise Sales Teams and supporting complex B2B sales cycles.

- Proficiency with CRM and marketing automation platforms such as HubSpot, Salesforce, Marketo, Pardot, Zoho, or equivalent.

- Strong analytical skills with the ability to translate data into actionable marketing insights and business outcomes.

- Excellent communication, stakeholder management, and project management skills.

Preferred Qualifications:

- Hands-on experience managing enterprise-focused marketing campaigns targeting CXOs, VP-level executives, and key decision-makers.

- Experience in scaling marketing functions for a growing organization.

- Exposure to AI-driven marketing tools and marketing automation technologies.

- Certification in Digital Marketing, Growth Marketing, ABM, HubSpot, Google Analytics, or related platforms.

- Experience presenting marketing performance and growth strategies to senior leadership and executive stakeholders.

- Proven track record of building brand awareness and thought leadership in the USA market.

- Experience with marketing analytics, attribution modelling, and revenue marketing frameworks.

- Demonstrated ability to work in a fast-paced, high-growth environment and manage multiple priorities effectively.