Senior eCommerce Specialist

Description:

About the Role:

The role involves managing end-to-end campaigns on e-commerce and quick commerce marketing platforms like Amazon, Flipkart, Myntra etc., from consumer profiling to performance optimization, to boost client reach, revenue, and retention, and providing e-commerce growth strategies in a fast-paced digital environment.

Job Roles & Responsibilities:

- This role will be responsible for the end-to-end management (Sales, Operations, Marketing, etc.) of the Ecommerce Platforms.

- Holistic knowledge of Amazon, Flipkart, Myntra platform functionalities to help brands navigate their growth opportunities.

- Fair understanding of Ecommerce business models.

- Work on a Client Account for Paid Digital Marketing.

- Understand Clients Business/Revenue model and goals.

- Do Consumer profiling & define Target Audience on Digital - Draw Consumer insights & map digital touch points.

- Fulfilment of Business goals (Reach, Awareness, Revenue, Retention etc.) through digital channels.

- Create Paid Media campaign plans inclusive of all channels (Amazon Marketing Services (AMS), DSP, AMC,Flipkart, Myntra, etc.)

- Execute, monitor and optimize the performance of campaigns.

- Generate campaign and analytics insights by analyzing digital & business data in depth - Manage day to day client management as well as reporting and reviews.

- Analyzing & optimizing campaign performance to increase ROI of brands.

- Recommending E-commerce best practices to improve brand market share.

- Groom and Mentor colleagues & juniors as per requirements

Required Skills:

- Curiosity to learn & grow in a fast-paced environment.

- Agile & proactive when suggesting ideas or brainstorming with team/client.

- Ability to take ownership & working with brands & Ecommerce platforms.

- Upskilling constantly to keep up with the industry trends & updates.

- Knowledge & exposure towards of AdWords and/or Facebook Ads will be an added advantage.