Role: Sr. Director Ecommerce Performance / EVP Business Head (Ecommerce)

Role & Responsibilities:

The Sr. Director Ecommerce Performance / EVP Business Head will be responsible for driving the overall business strategy, P&L ownership, client growth, and operational excellence for the Ecommerce Performance Marketing practice. The role requires strong leadership in scaling ecommerce businesses, building high-performing teams, and delivering measurable business outcomes across marketplaces and quick commerce platforms.

Technical Skills & Expertise:

Ecommerce Performance Marketing:

- Amazon Ads

- Flipkart Ads

- Blinkit Ads

- Zepto Ads

- Instamart Ads

- Quick Commerce (Q-Commerce)

- Ecommerce Marketplace Advertising

- Performance Marketing Strategy

- Marketplace Growth & Optimization

- Campaign Planning & Execution

Business & Commercial Leadership:

- P&L Ownership

- Revenue Growth Strategy

- Business Expansion

- Budget Planning & Forecasting

- Profitability Management

- Commercial Negotiations

- Strategic Planning

Client Success & Account Management:

- Enterprise Client Management

- Stakeholder Management

- Executive Relationship Management

- Business Reviews & Growth Planning

- Client Retention & Upselling

- Solution Consulting

Leadership & People Management:

- Large Team Leadership (6080+ Members)

- Talent Development

- Organizational Planning

- Performance Management

- Cross-functional Leadership

- Mentoring Senior Managers & Team Leads

Digital Marketing Expertise:

- Paid Media Strategy

- Retail Media

- Search & Display Advertising

- Sponsored Products & Sponsored Brands

- Marketplace Analytics

- Customer Acquisition

- ROAS Optimization

- Performance Reporting

Analytics & Business Intelligence:

- Business Performance Analysis

- Marketing Analytics

- KPI & ROI Measurement

- Forecasting & Revenue Planning

- Data-Driven Decision Making

- Dashboard & Reporting

Preferred Candidate Profile:

Business Leadership & Strategy:

- Define and drive the strategic vision for the Ecommerce Performance business.

- Own the complete P&L, ensuring sustainable revenue growth and profitability.

- Develop business expansion strategies across Ecommerce and Quick Commerce channels.

- Identify new business opportunities and strengthen the organization's market presence.

- Drive operational excellence while maintaining high service quality.

Ecommerce Performance Excellence:

- Lead large-scale Ecommerce Performance Marketing initiatives across Amazon, Flipkart, Blinkit, Zepto, Instamart, and other marketplace platforms.

- Build growth strategies focused on customer acquisition, conversion optimization, and revenue generation.

- Drive best practices in marketplace advertising, campaign optimization, and retail media.

- Ensure continuous improvement in campaign performance and return on ad spend (ROAS).

Client Leadership:

- Build and nurture long-term relationships with enterprise Ecommerce clients.

- Act as the primary executive stakeholder for strategic client accounts.

- Lead quarterly business reviews and growth planning discussions.

- Drive client retention, account expansion, and new business opportunities.

- Provide strategic consulting on Ecommerce growth initiatives.

P&L Ownership & Commercial Management:

- Own end-to-end financial performance of the Ecommerce Performance business.

- Drive revenue planning, profitability, budgeting, and forecasting.

- Monitor financial KPIs and optimize resource utilization.

- Ensure achievement of business growth and profitability targets.

People Leadership:

- Lead, mentor, and develop large cross-functional teams of 6080+ professionals.

- Build leadership capabilities across managers and senior team members.

- Foster a culture of innovation, accountability, collaboration, and continuous learning.

- Drive hiring, succession planning, and organizational development initiatives.

Cross-functional Collaboration:

- Partner with Sales, Strategy, Creative, Operations, Analytics, and Technology teams to deliver integrated client solutions.

- Collaborate with senior leadership on business planning and organizational growth.

- Drive operational efficiencies and process improvements across teams.

Business Development:

- Support strategic pitches, RFP responses, and new client acquisitions.

- Identify opportunities to expand service offerings and strengthen client partnerships.

- Represent the organization during executive client meetings and industry events.

- Contribute to thought leadership in Ecommerce Performance Marketing.

Mandatory Skills:

- 10-12+ years of experience in Ecommerce Performance Marketing.

- Minimum 5 years of experience in a Media Agency.

- Proven experience managing the complete P&L of an Ecommerce Performance business.

- Strong expertise in Amazon Ads, Flipkart Ads, Blinkit Ads, and Quick Commerce advertising.

- Experience handling domestic Ecommerce clients is mandatory.

- Demonstrated success in scaling Ecommerce businesses and leading large teams (6080+ members).

- Strong client management, commercial, and stakeholder management skills.

- Agency experience is mandatory.

Nice to Have:

- Experience with Zepto Ads, Swiggy Instamart Ads, and emerging Retail Media Networks.

- Exposure to omnichannel commerce strategies.

- Experience in digital transformation and automation of media operations.

- Strong understanding of Ecommerce analytics and attribution models.

- MBA or equivalent qualification from a reputed institute.

- Experience managing high-growth Ecommerce brands and enterprise accounts.