Senior Director/Director/Senior Vice President/Vice President - Country Head - Beverages/FMCG Business

Country Head for Bangladesh/Sr. Director/SVP/VP/Director - Beverage Ind

Job Description:

Given below position details with a Leading Beverage MNC Organisation :

Location: Dhaka, Bangladesh

Industry: Beverage

Industry Preference: Beverage/FMCG/FMCD

Job Description Summary:

What You'll Do for Us:

- Serve as the Director Franchise Bangladesh

- Leading the building of strong franchise & Bottlers organizations for all of Bangladesh, ready for the future, today with a focus on capability & sustainability

- Company's external face and representative stakeholder management with governmental and non-governmental organizations, customer partners, industry bodies and trade representations.

- Supporting with marketing activities & commercial interventions for the entire country in conjunction with the functional leads

- Manage and accelerate the Franchise business to ensure it achieves its business objectives and captures all opportunities for sustainable profitable growth.

- To protect and enhance the global brand image and reputation of Company's brands and the business.

- Explore co-packing options, expanding portfolio opportunity as this market caters to Dhaka and urban markets.

- Handling the on-ground relationship with our Co-packers

Lead the business growth to deliver revenue, share and profit through:

- The in-depth understanding of the consumers, the customers and competition and the development and implementation of marketing strategies and marketing plans for the brands both long term and short-term;

- Ensure these strategies and plans are aligned with the Bottlers and supported within the Franchise & OU

- Develop a strong and effective relationship with the bottlers to ensure proper alignment on the strategies and the plans and proper execution for a continued growth within the market

- This role has to develop and implement plans to achieve Revenue, Market share (Volume and Value) targets by brand pack & Channel (MT & GT) in the region and ensure complete compliance with set objectives while enhancing system profitability.

- Design, develop and implement OBPPC plans- merchandising, brand / pack drives, channel activation and promotions, key account acquisition and incentive schemes for the Bottler sales team, on a month to month basis, as the means to achieve the month and annual Revenue & Volume Plan.

- This role is responsible for securing commitments from the bottlers for market investments including Operational Marketing Expenses (OME) and Sales Generating Assets (SGA).

- Also, secure bottler commitments for investments required to develop Customers and Channels as per BP objectives.

- Plan and monitor market investment spends on a continuous basis against approved budget.

- Ensure the most effective and optimal allocation of resources to deliver the objectives.

- The role holder has to develop need-based financial plans and to reconcile these with market needs and expected volume accomplishments into a formal annual business protocols budget.

- Monitor operating and marketing expenditures against approved initiatives for the region within quarterly and annual budgets and deliver NSR targets.

- Ensure bottler commitments and timely contributions to common pool budgets.

Work Focus :

- The incumbent has to manage the daily operational interface between The Company and the bottling partner in the region.

- To lead a team of Franchise Operations Managers, Key Account Manager to oversee all operational aspects of the operations from a General Management perspective through proactively collaborating with the bottler leadership and functional verticals within the BU.

- The incumbent needs to have a good grasp of bottler P&L. Influence the Bottlers to invest in right CDE, OYAs & Chilling Media in Rural & Urban markets.

- Define and influence bottler investments in plant infrastructure, bottling lines/ supply chain infrastructure, bottling equipment, systems and human resources.

- Bring to life innovation on packaging, supply chain and value creating initiatives.

- This role will involve both strategic and operational engagement with Bottling Owners and their Leadership teams across Sales, Finance, Supply chain, HR, IT, PAC and end to end business operations.