Senior Director - Digital Marketing - Internet & eCommerce Industry

Location: Bengaluru (Koramangala)

Experience: 10+ Years

Reporting to: Leadership Team

Role Overview:

We are looking for a Sr. Director - Digital Marketing to lead Companies performance and growth marketing charter end-to-end. This is a leadership role responsible for driving customer acquisition, growth efficiency, and revenue impact across large-scale paid marketing programs. The ideal candidate is a hands-on leader with deep experience in performance marketing, large budget ownership, and team leadership in a growth-stage or scaled tech company.

Key Responsibilities:

- Own and drive end-to-end paid marketing strategy and execution across channels

- Manage and optimize large-scale annual marketing budgets (- 50 Cr+ annually)

- Lead multi-channel performance marketing including:

- Google (Search, Display, YouTube)

- Meta (Facebook, Instagram)

- App campaigns (UAC, Apple Search Ads)

- Programmatic

- Affiliate & partner channels

- Drive measurable impact on CAC, LTV, revenue growth, GM/CM, and profitability

- Build scalable frameworks for experimentation, attribution, and performance tracking

- Partner closely with Product, Analytics, Finance, and Business teams to align growth goals

- Lead, mentor, and scale high-performing teams (7+ members), ideally with people managers reporting in

- Drive continuous optimization through data, insights, and structured experimentation

- Present performance, insights, and growth plans to senior leadership

Ideal Candidate Profile:

- 10+ years of experience in digital/performance marketing

- 3-4+ years of experience at Director / Senior Director level

- Proven experience leading end-to-end paid marketing for a large-scale consumer or business

- Strong multi-channel expertise - not a single-channel specialist

- Experience managing large budgets (- 50 Cr+ annually)

- Has worked in a growth-stage or scaled tech company (startup or product-led org preferred; not agency-only)

- Strong track record of measurable business impact (CAC reduction, revenue growth, margin improvement)

- Experience leading and scaling teams with 7+ members

- Strategic thinker with strong execution rigor and data-driven mindset

What We Are NOT Looking For:

- Candidates with primarily product marketing / brand-only backgrounds

- Agency-only profiles without hands-on ownership of large budgets

- Single-channel specialists without holistic performance exposure

Education:

- MBA or equivalent preferred

- Tier 1 / Tier 2 colleges strongly preferred