You will own the strategy and execution of marketing initiatives designed to expand footprint within our existing customer base. In close collaboration with Customer Success-who lead Quarterly Business Reviews (QBRs)-you'll identify whitespace, prioritize strategic accounts, and develop marketing programs that effectively address each customer's evolving needs. By deploying the right channels and tactics-from "new-form" content marketing to event-based engagement-you'll build awareness and demand for additional solutions, fueling cross-sell and upsell revenue growth.

A Day in the Life

Own New Generation Within Existing Customers

- Whitespace identification & account prioritization to drive generation pipeline within existing customer base.

- Analyze contract data, product usage, and Customer Success feedback to uncover whitespace across our solutions portfolio.

- Develop an account-scoring model to surface high-potential opportunities for cross-sell/upsell marketing.

Collaborative Strategy for Cross-Sell/Upsell

- Align with Customer Success on customer QBR insights, using those findings to inform tailored marketing campaigns that address specific pain points or growth objectives.

- Connect with Sales to ensure clear handoffs when leads mature into active cross-sell/upsell conversations.

New-Form Content & Thought Leadership

- Oversee the creation of product-focused videos, customer<>product interaction showcases, and webinars that highlight the expanded value our solutions can deliver.

- Drive peer-to-peer engagement through case studies, customer roundtables, and analyst briefs that validate brand's capabilities and success stories.

Conferences & Event-Based Marketing

- Devise meeting-generation strategies at healthcare conferences-whether through private executive briefings or VIP experiences-to spark discussions around broader product adoption.

- Collaborate with Sales and Customer Success to coordinate customer-exclusive events that reinforce partnership depth and shared best practices.

Digital Campaigns & Account-Based Marketing (ABM)

- Launch targeted LinkedIn, email, and search campaigns highlighting pain points that can be solved by additional modules or solutions.

- Employ ABM best practices-segmenting accounts, customizing outreach, and delivering personalized content for maximum relevance.

Data-Driven Insights & Optimization

- Monitor campaign performance via CRM (e.g., Salesforce) and analytics platforms (e.g., Power BI), refining tactics based on user engagement and pipeline progression.

- Present clear, data-backed results to leadership, iterating rapidly to capture new cross-sell/upsell opportunities as they emerge.

Cross-Functional Synergy

- Collaborate with Product to understand upcoming features and roadmaps, ensuring marketing messages reflect new enhancements that resonate with existing customers.

- Share learnings and best practices across teams-Sales, Customer Success, Marketing-to maintain alignment on messaging and priority accounts.

Customer Advocacy & High-Impact Content

- Develop compelling case studies, comparative analyses, and success stories that map real results back to company's expanding solutions portfolio.

- Cultivate customer champions who can speak to the impact of multiple products, boosting peer referrals and influencing broader adoption.

What You Need

Whitespace & Account Prioritization Expertise

- Demonstrated ability to analyze customer data, interview stakeholders, and map opportunities for cross-sell/upsell.

Operational & Analytical Mindset

- Proficiency in CRM (Salesforce) and analytics (Power BI, Tableau); comfort turning data insights into actionable marketing strategies.

Work Experience

- 10+ years of experience in customer marketing, growth marketing, or account-based marketing-ideally within a B2B SaaS or technology environment.

Deep Customer Engagement

- Skilled at collaborating with Customer Success teams to distill QBR feedback into practical marketing initiatives.

- Familiarity with U.S. healthcare systems, payer-provider dynamics, or value-based care models is a strong plus.

Channel Mastery & Campaign Execution

- Experience driving multi-channel programs (email, webinars, in-app messaging, events) targeting existing customers with relevant solutions.

- Knowledge of ABM approaches to tailor strategies for specific accounts or verticals.

Exceptional Communication & Leadership

- Adept at influencing cross-functional stakeholders and distilling complex solutions into clear, resonant marketing messages.

Project & Time Management

- Capable of managing multiple campaigns at once while maintaining a results-oriented focus.

Education

- Bachelor's degree in Marketing, Business, or a related field; Master's degree/MBA preferred.

Here's What We Offer

- Generous Leave Benefits: Enjoy generous leave benefits of up to 40 days.

- Parental Leave: Experience one of the industry's best parental leave policies to spend time with your new addition.

- Sabbatical Leave Policy: Want to focus on skill development, pursue an academic career, or just take a break? We've got you covered.

- Health Insurance: We offer health benefits and insurance to you and your family for medically related expenses related to illness, disease, or injury.

- Pet-Friendly Office-: Spend more time with your treasured friends, even when you're away from home. Bring your furry friends with you to the office and let your colleagues become their friends, too. -Noida office only

Creche Facility for children-: Say goodbye to worries and hello to a convenient and reliable creche facility that puts your child's well-being first. -India offices