Role Overview:

- We are looking for a Sr. Director - Business Product to lead the product strategy, execution, and growth for our Consumer Lending portfolio. This role will own the end-to-end product lifecycle across customer journeys, credit policy alignment, underwriting experience, pricing, risk controls, and portfolio growth.

- You will work at the intersection of Business, Risk, Credit, Compliance, Data Science, Engineering, Operations, and Partnerships to scale lending products while ensuring strong unit economics, regulatory compliance, and best-in-class customer experience.

Key Responsibilities:

1) Product Strategy & Business Ownership:

- Own the product roadmap for consumer lending products such as Personal Loans, Consumer Durable Loans, BNPL, Credit Line, EMI products, and other retail credit offerings.

- Drive business outcomes including disbursals, conversion, approval rates, customer retention, and portfolio quality.

- Define product vision and build a scalable product strategy aligned with business goals and regulatory requirements.

2) Lending Journey & Funnel Optimization:

Design and optimize the full lending journey: acquisition - eligibility - underwriting - offer - disbursal - repayment - collections

Improve key funnel metrics such as:

- eligibility-to-approval conversion

- approval-to-disbursal conversion

- drop-off reduction

- repeat usage / renewal

- Build frictionless customer experiences without compromising risk controls.

3) Credit Policy & Risk Collaboration:

Partner with Credit and Risk teams to implement:

- credit policy changes

- underwriting rules

- scorecards / rule engines

- fraud and risk triggers

- Drive balance between growth and portfolio quality.

- Own governance for product-level risk controls and monitoring.

4) Pricing, Offers & Unit Economics:

Own product pricing frameworks including:

- interest rates

- processing fees

- tenure structures

- risk-based pricing

Work closely with Finance to manage:

- unit economics

- CAC vs LTV

- profitability by cohort

- cost-to-serve improvements

5) Product Execution & Cross-functional Leadership:

- Translate business requirements into product specs, PRDs, and user stories.

- Lead cross-functional execution with Engineering, Design, QA, and Ops teams.

- Drive timely delivery with strong focus on quality, scalability, and compliance.

6) Portfolio & Performance Monitoring:

- Own portfolio health dashboards and tracking:

- delinquency (DPD buckets)

- bounce rates

- early risk signals

- roll rates

- NPA trends

- Identify risk patterns and take corrective actions through product changes.

7) Regulatory & Compliance Alignment:

- Ensure compliance with RBI / NBFC / lending regulations and best practices.

Partner with Legal and Compliance to ensure:

- fair practices

- disclosure requirements

- customer consent flows

- data privacy and security compliance

8) Partnerships & Ecosystem Growth (Optional but preferred):

Build and manage partnerships for embedded lending / distribution:

- e-commerce

- marketplaces

- D2C brands

- offline merchants

- Lead integration strategy and partner onboarding from product perspective.