Senior Digital Marketing Manager - Media/Advertising

Sr. Digital Marketing Manager

Job Description :

Qualifications :

- Bachelor's degree required; Master's degree preferred

- Ability to work in an entrepreneurial environment

- Excellent knowledge of Microsoft Office, specifically Excel and database literacy

- Independent worker: proactive and responsible, with the ability to learn rapidly and are comfortable with technology.

- Platforms knowledge: Clevertap, Firebase, Mailchimp, Semrush & other marketing & data platform

The job requires you to :

- Setting the scope, implementation, management, and review & monitoring of marketing campaigns.

- Use digital media extensively to reach out to the target audience.

- Online Brand Management.

- Strategize promotional activities for the new products through social networking sites and other appropriate mediums.

- Undertaking in-depth market research and analysis about Consumer behavior, Usage pattern, prospective customer groups and developing strategies based on the findings.

- Handling various blogs (Wordpress, Blogger) for a link exchange, banners ads.

- Good understanding of CMS like Joomla, WordPress.

- Complete SEO project management- SEO Scope of work, Deliverables, Timeline, Costing and resource management

- Review and optimize the content to be uploaded on the website as per the finalized keyword list.

- Managing SEM / Paid Advertising (Google Adwords, Search, Content, Display, Emailers). Managing Adwords account and helping in bidding, keyword suggestion and improving CTR.

- Conducting Web Analytics.

- Website Management.

- Create write ups for the events and marketing activities.

- Suggest concepts pertaining to Online Advertising.

- Investigate various websites, directories, Social Media and conduct research & analysis for identifying concepts of domain names so as to map relevant content.