Position Overview:

We are looking for an experienced and result-oriented Senior Digital Marketing Manager to lead and manage the company's end-to-end digital marketing activities. The ideal candidate should have strong expertise in social media management, digital advertising, SEO, website management, content strategy, and performance marketing.

Key Responsibilities:

- Manage and oversee all social media platforms, ensuring consistent brand presence and engagement.

- Plan, execute, and optimize paid advertising campaigns across Instagram and Facebook for brand awareness, lead generation, and conversions.

- Develop and execute monthly social media content calendars, including posts, reels, stories, and promotional campaigns.

- Manage website updates, content enhancements, product listings, and promotional offers.

- Develop and implement SEO strategies to improve website visibility, search engine rankings, and organic traffic.

- Plan and execute digital advertising campaigns to drive website traffic, brand awareness, and business growth.

- Monitor and analyze website traffic, social media engagement, and advertising campaign performance.

- Plan and execute WhatsApp marketing activities, including festive promotions, customer engagement, and promotional campaigns.

- Coordinate and execute seasonal, festive, and brand-specific marketing campaigns.

- Create engaging marketing content, captions, creatives, and promotional communication.

- Track campaign performance and prepare weekly and monthly reports covering key digital marketing metrics.

- Analyze campaign results and implement strategies to improve ROI, lead quality, and overall marketing performance.

- Stay updated with the latest digital marketing trends, advertising tools, and social media algorithms.

Required Skills & Qualifications:

- 10+ years of experience in Digital Marketing, Digital Advertising, and Social Media Management.

- Strong hands-on experience with Meta Ads Manager (Facebook and Instagram advertising).

- Good knowledge of SEO strategies, keyword research, and organic traffic optimization.

- Proficiency in Google Analytics and digital marketing performance tracking.

- Experience in website management, content updates, and product listing management.

- Strong content writing, copywriting, and communication skills.

- Familiarity with Canva for creating social media creatives and marketing materials.

- Experience in WhatsApp marketing and festive campaign execution.

- Strong analytical skills with the ability to interpret data and optimize campaign performance.

- Excellent planning, coordination, and project management skills.

- Ability to manage multiple campaigns and deliver results within timelines.