Campaign / Digital / performance marketing analytics, Python, SQL Should be a mix of Data Scientist experienced in performance marketing analytics Experience - 4 to 8 years Location - Mumbai Required Skills & Competencies - Experience in campaign and performance marketing analytics, preferably in lending / BFSI organizations - Advanced proficiency in Python, SQL & cloud environments - Model building experience with proficiency in statistical concepts regression, trees, SVMs, clustering, market mix modelling, A/B testing - Ability to identify patterns, trends, and opportunities for optimization in digital marketing, digital journey funnels - Ability to continuously identify opportunity areas to improve funnels, marketing campaign performance through analytics - Experience in reporting, visualization & optimization of campaigns & digital journeys - Internal and external stakeholder management. Key Responsibilities: Campaign Analytics & Modelling: - Develop and maintain models to evaluate and optimize marketing campaigns, ensuring they meet performance goals across multiple channels (e.g., digital, social media, email, paid media, etc.). Campaign Optimization: - Design experiments, A/B testing frameworks to measure and optimize campaign performance. Provide actionable recommendations for improving marketing strategies and enhancing customer engagement. Digital Journey Analytics: - Analyse the entire customer journey across digital touchpoints (website, mobile apps, social media, email, etc.) to understand user behaviour, identify pain points, and discover opportunities for optimization. MIS & Reporting: - Prepare and circulate MIS reports, dashboards Stakeholder Engagement: - Co-ordinate with business, product, campaign teams for efficient usage of analytical models, their tracking & effectiveness Mentorship: - Mentor junior data scientists and provide guidance on best practices in analytics and modeling. - Lead by example in promoting a data-driven culture within the organization.

Mumbai

Navi Mumbai

Senior Data Scientist - Market Mix Modelling 

Job Description for Senior Data Scientist - Market Mix Modelling  in SDNA Global in  Mumbai Navi Mumbai for (4-10) years of experience. Apply Now!