Senior Customer Research Analyst

Role Overview:

As a Senior Customer Research Analyst based in Bangalore, you will serve as the bridge between raw consumer data and strategic business decision-making. In this role, you will lead end-to-end research initiatives, translating complex behavioral patterns into actionable insights that shape product roadmaps and marketing strategies.

You will collaborate closely with cross-functional teams, including product managers, marketing leads, and data scientists, to ensure that the voice of the customer is integrated into every business milestone. Your work will directly influence user retention, market positioning, and the overall growth trajectory of our offerings, ensuring we remain ahead of evolving market trends.

Key Responsibilities:

- Design and execute comprehensive market research studies to identify unmet customer needs and emerging market opportunities that drive product innovation.

- Analyze large-scale customer datasets to uncover behavioral trends, providing the marketing team with data-backed narratives that optimize campaign performance.

- Synthesize qualitative feedback and quantitative metrics into executive-level reports that guide leadership in making high-stakes strategic investments.

- Partner with internal stakeholders to define key performance indicators for customer satisfaction, ensuring that research outputs translate into measurable business outcomes.

- Manage end-to-end research projects, from survey design and methodology selection to final presentation, ensuring high data integrity and timely delivery.

Required Skillset:

- Demonstrated expertise in leveraging advanced analytical tools and statistical methodologies to extract meaningful patterns from complex consumer datasets.

- Proven ability to communicate intricate research findings to non-technical stakeholders through compelling storytelling and data visualization.

- Strong proficiency in managing multiple research workstreams simultaneously, maintaining high attention to detail in a fast-paced, hybrid work environment.

- Exceptional interpersonal skills, with the ability to influence cross-functional teams and build consensus around data-driven recommendations.

- A solid academic foundation, typically represented by a degree in Business, Statistics, Economics, or a related field, complemented by 4 to 7 years of professional experience in consumer insights or marketing analytics.

- Natural curiosity and a proactive mindset, with the ability to adapt research frameworks to suit shifting business priorities and market dynamics.