Senior Content Writer - Marketing Vertical

Job Title: Senior Content Writer.

Experience: 2+ Years.

Location: Bangalore.

Department: Marketing & Communications.

About the Role:.

- We are looking for a Senior Content Writer who is equally strong in technical writing and creative storytelling.

- This role requires a seasoned writer who can create compelling, SEO-optimized articles, catchy brand copy, and engaging scripts for reels, podcasts, and short-form content.

- The ideal candidate is a digital-first thinker who understands how content performs across platforms and formats.

Key Responsibilities:

Content Strategy & Execution:

- Write high-quality technical and creative content across multiple channels-blogs, websites, emails, product pages, ads, and more.

- Research industry trends, user behavior, and brand voice to produce audience-relevant content.

- Collaborate with marketing, design, and product teams to ensure consistency in messaging.

SEO Content Development:

- Create long-form and short-form content optimized for search engines (SEO).

- Conduct keyword research and follow best practices for on-page SEO (headlines, meta tags, internal linking, etc.

- Monitor performance using tools like Google Analytics, SEMrush, or Ahrefs to improve content reach and rankings.

Creative Copywriting:

- Craft engaging and on-brand copy for social media posts, ad campaigns, taglines, and emailers.

- Write a copy that converts from CTAs to product blurbs and landing pages.

Scriptwriting for Reels & Podcasts:

- Develop original and engaging scripts for video reels, social stories, and branded podcast episodes.

- Work closely with video/audio production teams to ensure scripts translate well on camera or mic.

- Keep up with trending formats, styles, and tones across social platforms like Instagram, YouTube Shorts, and Spotify.

Requirements:

- 2+ years of professional writing experience across digital, social, and print formats.

- Strong portfolio showcasing a mix of technical content, SEO blogs, brand copy, and multimedia scripts.

- Excellent command over English grammar, tone, clarity, and narrative structure.

- Proficiency in SEO tools (e. UberSuggest, SEMrush, SurferSEO, Yoast, etc.

- Strong understanding of storytelling principles and content trends across platforms.