Senior Content Strategist

Description:

Location: Udaipur, Gurugram.

Exp: Minimum 7 years.

Key Responsibilities:

Content Strategy & Planning:

- Develop comprehensive content strategies aligned with brand/business goals.

- Build multi-platform content calendars (web, social, email, video, blogs, etc.)

- Conduct market, audience, and competitor research to inform strategy.

- Define content pillars, tone of voice, messaging frameworks, and brand storytelling direction.

Content Development:

- Collaborate with creative teams (copy, design, video, social) to produce engaging, high-impact

content.

- Guide creative execution and ensure content quality, consistency, and brand alignment.

- Lead brainstorming sessions and contribute strategic ideas for campaigns, digital experiences, and brand narratives.

Performance & Optimization:

- Track and analyze content performance using analytics tools (Google Analytics, Meta Insights, etc.)

- Identify insights and optimize content strategy based on data.

- Prepare content performance reports and present recommendations to stakeholders.

Cross-Functional Collaboration:

- Work closely with marketing, creative, social media, SEO, and product teams.

- Manage agencies, freelancers, and external partners when required.

- Support business development and pitches with content strategy inputs.

Leadership & Mentorship:

- Mentor junior content writers and strategists.

- Ensure best practices, processes, and workflows are followed across the content function.