Senior Content Strategist

Job Description:

At Our Client, we are seeking a Content Strategist - Senior II to shape our brand voice, design data-driven content strategies, and lead the creation of impactful narratives that inform, engage, and convert across digital platforms.

Requirements:

- 7 to 10 years of experience in content strategy and performance planning

- Proven ability to translate brand positioning into actionable editorial frameworks that align with business objectives

- Expertise in planning long-form and short-form content calendars by mapping keyword intent and funnel stages (TOFU, MOFU, BOFU)

- Strong research skills for audience analysis, competitor benchmarking, and content audits using tools like Ahrefs, SEMrush, Google Analytics, and SurferSEO

- Experience in building tone and messaging guidelines for consistent brand voice across formats including blogs, websites, ad copy, scripts, and case studies.

- Skilled in developing content structures with clear hooks, narrative arcs, and CTAs focused on engagement and conversion

- Ability to guide writers and editors through structured review loops, feedback systems, and content templates

- Collaborative mindset to work with SEO, Design, and Social Media teams to ensure seamless content integration across channels

- Proficiency in monitoring and interpreting performance metrics such as bounce rate, time on page, and conversions to drive continuous optimization