Role Overview

Were looking for a Senior Content Strategist who can transform ideas into compelling narratives that inform, engage, and convert. In this role, youll shape the brands voice, architect content strategies across the funnel, and collaborate with cross-functional teams to deliver content that drives measurable impact.

If you thrive at the intersection of creative storytelling and data-driven strategy, this is your chance to define how we connect with our audiences in a digital-first world.

Key Responsibilities

Content Strategy & Editorial Direction

- Translate brand positioning and business objectives into clear editorial frameworks.

- Develop both long-form and short-form content strategies aligned with funnel stages (TOFU, MOFU, BOFU).

- Build and maintain tone of voice, messaging guidelines, and editorial standards for consistency across all channels.

Content Planning & Development

- Own the planning and execution of content calendars across blogs, websites, ad copy, video scripts, case studies, and more.

- Define content structures with strong hooks, narrative arcs, and CTAs optimized for engagement and conversions.

- Conduct audience research, competitive benchmarking, and content audits using tools such as Ahrefs, SEMrush, Google Analytics, and SurferSEO.

Collaboration & Leadership

- Partner with SEO, Design, and Social Media teams to ensure cohesive multi-channel execution.

- Guide writers and editors through structured review loops, content templates, and performance-driven feedback systems.

- Act as a thought partner to business stakeholders, ensuring content strategy aligns with marketing and sales priorities.

Performance Measurement & Optimization

- Track and analyze KPIs including traffic, bounce rate, time on page, CTR, and conversions.

- Leverage insights to iterate, optimize, and scale content strategies for higher ROI.

- Report on content performance and present recommendations to leadership.

Requirements

- 7-10 years of experience in content strategy, editorial planning, or content marketing.

- Proven expertise in developing content frameworks that support brand positioning and business objectives.

- Strong understanding of SEO principles, keyword mapping, and funnel-based content planning.

- Hands-on experience with content analytics tools: Ahrefs, SEMrush, Google Analytics, SurferSEO (or similar).

- Excellent editorial judgment and storytelling skills with the ability to adapt voice across formats.

- Strong leadership in guiding content teams through structured processes, templates, and review systems.

- Collaborative mindset with proven ability to work cross-functionally in a fast-paced, digital-first environment.

Nice to Have

- Experience in performance-driven content for high-growth or tech-forward companies.

- Understanding of AI-driven content tools for ideation, personalization, or optimization.

- Experience in building content playbooks for new product launches or global campaigns.