Senior Category Head - FMCG/Retail/D2C/eCommerce

Job Title: Senior Category Head -

Location: Gurgaon

Reporting To: Business Head / CMO / CEO

Experience Required: 12 to 18+ Years

Industry Preference: FMCG / Consumer Products / Retail / D2C / E-commerce

Role Overview

We are seeking a dynamic and commercially driven Senior Category Head to lead end-to-end category strategy, growth, profitability, and market expansion. The role will be responsible for driving revenue, innovation, consumer strategy, and P&L ownership across assigned product categories.

The ideal candidate should have strong expertise in category strategy, brand management, consumer insights, GTM execution, and cross-functional leadership.

Key Responsibilities

1. Category Strategy & Growth

- Develop and execute long-term category growth strategy aligned with overall business objectives

- Identify whitespace opportunities, portfolio gaps, and new product development initiatives

- Drive category market share growth and competitive positioning

2. P&L Ownership

- Own end-to-end P&L for the category

- Drive topline growth, margin expansion, and cost optimization

- Forecast demand and manage pricing strategy

3. Consumer & Market Insights

- Leverage consumer insights and data analytics to drive product and communication strategy

- Track category performance metrics and adjust strategy based on trends

- Lead market research, segmentation, and positioning initiatives

4. Product & Innovation

- Lead product lifecycle management (concept to commercialization)

- Work closely with R&D and supply chain for innovation launches

- Ensure strong GTM planning and execution for new launches

5. Sales & Channel Collaboration

- Partner with sales, trade marketing, and e-commerce teams for revenue acceleration

- Design channel-specific growth strategies

- Drive distribution expansion and trade engagement

6. Marketing & Brand Activation

- Oversee ATL/BTL/digital marketing initiatives

- Ensure cohesive brand positioning across consumer touchpoints

- Monitor marketing ROI and optimize media investments

7. Leadership & Stakeholder Management

- Lead and mentor cross-functional teams

- Collaborate with finance, supply chain, operations, and marketing

- Present category performance to senior leadership

Key Skills & Competencies

- Strong commercial acumen & analytical capability

- Strategic thinking with execution excellence

- P&L management expertise

- Consumer-centric mindset

- Data-driven decision making

- Cross-functional leadership

- Negotiation & stakeholder management

- Innovation and product strategy

Educational Qualifications

- MBA / PGDM (Marketing / Strategy preferred)

- Tier 1 / Tier 2 business schools preferred