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Sr Campaign Manager - Digital Media Here are the details below. Let us know if you would like to try this out. Company Name: YOptima Office Add: Navi Mumbai (Rupa Renaissance, Jui Nagar) About the company: YOptima is a data-driven marketing partner to marketers and agencies worldwide. Ranked by Deloitte amongst the top 25 Fastest Growing Tech Companies in India in 2022, YOptima is a Red Herring Global 100 winner, a Google Premier Partner and a Google AdTech Partner. Headcount of the company: 20 employees+ Inception: 2013 Job Description: Sr Campaign Manager - Develop and execute strategic marketing campaign plans aligned with client goals and target audience - Socialize and document campaign structure, optimizations, and learnings - Define campaign objectives, target audience, messaging, and KPIs for each campaign. - Manage budget and pacing across campaigns to ensure business objectives are met and media delivers consistent returns for clients - Analyze campaign performance and audience profiles to find sweet spots and wastages and make effective marketing decisions to complement machines in driving results. - Work with large, complex data sets. Solve difficult, non-routine analysis problems, applying advanced analytical methods as needed. - Manage campaign timelines, budgets, and resources to meet deadlines and stay within the allocated budget and optimize spending for maximum ROI. - Make engaging presentations of findings at multiple levels of stakeholders through visual displays of quantitative information. - Conduct live experiments to explore new ideas and hypotheses in a cost-effective and agile manner and find ways to scale up marketing campaigns. - Willingness to put in the time and effort to research and experiment on new media buying platforms and learn and share findings from them - Research and recommend program optimizations; based on knowledge of platform-specific capabilities, site analytics, and media opportunities - Implement and build on best practices for bidding, budget management, ad operations and reporting Qualification: - More than 5 years of experience in a programmatic campaign management role including deep expertise and experience with statistical data analysis such as linear models, multivariate analysis, and sampling methods. - Working experience on various digital marketing platforms, specifically media buying platforms, DSPs and programmatic platforms such as DV360, MediaMath, Criteo, Simpli.fi etc. - Proven track record of successfully managing complex client campaigns and relationships against performance metrics - Key attributes include the ability to work under pressure and assimilate large quantities of information quickly while maintaining attention to detail - Education: Engineering (Economic & Strategic, Mathematical) Will not consider B.com candidates

Navi Mumbai

Mumbai

Senior Campaign Manager - Digital Media 

Job Description for Senior Campaign Manager - Digital Media  in SutraHR in  Navi Mumbai Mumbai for (5-10) years of experience. Apply Now!