Senior Campaign Manager - Digital Marketing - EdTech

Our client is a very large and established organization in the domain of Higher EdTech having several National and International partnerships and programs. They are introducing several new initiatives & creating several new edtech offerings for the professional & Student community.

They are looking to hire a smart, young Campaign Manager to lead Integrated Omni-Channel campaigns for the unit.

The incumbent will be responsible for :

- Plan, strategize, and execute end-to-end marketing campaigns across various channels (e.g., digital, email, content, SMS, Whatsapp).

- Collaborate with sales, product, design, content to ensure seamless campaign execution

- Track, analyze, and report on campaign performance, identifying key metrics and areas for improvement.

- Manage campaign budgets and resources

- Managing IP & Domain authority

- Stay abreast of industry trends

- Conduct market research and competitive analysis to identify new opportunities and optimize campaigns.

- Collaborate with external agencies and vendors as needed.

- Analyze campaign data to track progress, identify trends, and measure ROI.

- Generate regular reports and presentations to communicate campaign performance to key stakeholders.

To qualify for this position you should have:

- 6+ years of experience in Digital Marketing

- Great experience in Campaign Management

- Experience with Omni-Channel Push marketing including SMS, EMail, Whatsapp etc

- Experience with Website technologies, CRM, SalesForce, Clevertap etc

- Exp of web analytics tools (eg Google Analytics).

- Be ready to relocate to Mumbai.

Please note:

- Your application will be managed with strict confidence and will not be shared with anyone without your express permission.

- Do let your friends know about these positions too and ask them to send their resumes to us.

Vipul Agarwal
Zend Consulting Services