Key Responsibilities:

- Develop and execute integrated marketing campaigns: Plan, strategize, and execute end-to-end marketing campaigns across various channels (e.g., digital, email, content, SMS, Whatsapp).

- Collaborate with cross-functional teams (e.g., sales, product, design, content) to ensure seamless campaign execution and achieve campaign objectives.

- Track, analyse, and report on campaign performance, identifying key metrics and areas for improvement.

- Manage campaign budgets and resources: Develop and manage campaign budgets effectively.

- Allocate resources efficiently to maximize ROI.

- Managing IP and Domain authority.

- Stay abreast of industry trends: Stay informed about the latest trends in EdTech, digital marketing, and student recruitment.

- Conduct market research and competitive analysis to identify new opportunities and optimize campaigns.

- Build and maintain strong relationships: Collaborate with external agencies and vendors as needed. Build and maintain relationships with key stakeholders, including students, parents, educators, and industry partners.

Data analysis and reporting:

- Analyze campaign data to track progress, identify trends, and measure ROI.

- Generate regular reports and presentations to communicate campaign performance to key stakeholders.

Qualifications:

- Education: MBA degree in Marketing, Communications, or a related field.

- Experience: 5 - 7+ years of experience in digital marketing, with a strong focus on campaign management.

Skills:

- Proven experience in developing and executing successful CRM marketing campaigns across multiple channels.

- Strong analytical and problem-solving skills with the ability to analyze data and draw insights. Excellent project management and organizational skills with the ability to manage multiple projects simultaneously.

- Strong written and verbal communication skills, with the ability to effectively communicate with diverse audiences.

- Proficiency in marketing automation platforms (e.g., Salesforce Marketing Cloud is a must) and CRM systems.

- Experience with A/B testing and other data-driven optimization techniques.

- Experience in the EdTech or Banking industry (preferred).

Personal Attributes:

- Passion for education and a strong desire to make a positive impact.

- Highly creative and innovative with a strong sense of design and aesthetics.

- Results-oriented with a strong work ethic and a commitment to achieving goals.

- A team player with excellent interpersonal and communication skills.

- Ability to thrive in a fast-paced and dynamic environment.

Expertise and Qualifications:

- 7 - 8 years of experience in CRM (with at least 4 years in Salesforce Marketing Cloud).

- Strong working knowledge and experience with Website technologies, Content Management Systems, CRM, Sales Force Working knowledge of web analytics tools (e.g. Google Analytics, Looker Studio).

- Ability to align with business teams and aligning goals Strong attention to detail, excellent verbal skills, self-starter Experience in managing team of 3+.