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Posted by

Shirin Khan

HR Manager at Merlin brands

Last Active: 27 August 2026

Job Views:  
987
Applications:  365
Recruiter Actions:  67

Job Code

1702616

Senior Business Manager - D2C/eCommerce/Retail

Merlin brands.10 - 18 yrs.Delhi
Posted 3 months ago
Posted 3 months ago

Job Description :

We are a fast-growing consumer products company committed to building category-leading brands across multiple sales channels. As the business scales, we are seeking a commercially driven and entrepreneurial Business Head to lead the company's entire revenue ecosystem across Direct-to-Consumer (D2C), E-commerce Marketplaces, Modern Trade, General Trade, and Retail operations.

The Business Head will own the complete business P&L and be responsible for developing and executing the company's growth strategy across all channels. The role requires a strategic leader who can balance revenue growth, profitability, market expansion, customer acquisition, operational excellence, and team leadership.

The ideal candidate should have extensive experience in scaling consumer brands, managing multi-channel sales ecosystems, leading large teams, and delivering sustainable business growth.

Key Responsibilities :

1. Complete Business & P&L Ownership :

- Own and manage the overall business P&L across D2C, Retail, and E-commerce channels.

- Drive revenue, profitability, contribution margins, and EBITDA targets.

- Develop annual operating plans, growth roadmaps, and business strategies.

- Identify opportunities for market expansion and category growth.

- Drive sustainable and profitable business growth.

2. D2C Business Leadership :

- Lead the overall D2C business strategy and execution.

- Drive customer acquisition, retention, conversion, and lifetime value.

- Oversee website performance, growth marketing, CRM, and customer experience.

- Ensure achievement of revenue, CAC, ROAS, AOV, and retention targets.

- Build scalable digital growth engines and customer engagement programs.

3. E-commerce Business Management :

- Own marketplace business

- Quick Commerce Platforms

- Drive sales growth, profitability, visibility, and category rankings.

- Optimize pricing, promotions, assortment planning, and advertising investments.

- Build strategic relationships with marketplace partners.

- Monitor and improve marketplace performance metrics.

4. Retail & Offline Channel Expansion :

- Develop and execute retail expansion strategies across :

i. Modern Trade

ii. General Trade

iii. Regional Retail Networks

iv. Exclusive Brand Outlets (if applicable)

v. Institutional & Corporate Sales

- Expand distribution footprint across key markets.

- Drive sell-in and sell-out growth.

- Strengthen retailer relationships and channel productivity.

- Ensure effective trade marketing and merchandising execution.

5. New Product Launches & Category Development :

- Partner with Product, NPD, and Category teams to identify growth opportunities.

- Develop launch strategies for new products and categories.

- Monitor product performance and optimize portfolio mix.

- Drive category expansion and market penetration initiatives.

6. Leadership & Team Management :

- Build and lead high-performing teams across :

i. D2C

ii. E-commerce

iii. Retail Sales

iv. Key Accounts

v. Marketing

vi. Customer Success

- Establish strong performance management processes.

- Mentor and develop future leaders within the organization.

- Foster a culture of ownership, accountability, innovation, and execution excellence.

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Posted by

Shirin Khan

HR Manager at Merlin brands

Last Active: 27 August 2026

Job Views:  
987
Applications:  365
Recruiter Actions:  67

Job Code

1702616

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