Senior Brand Strategist - FMCG

Company Overview:

We are a leading integrated marketing agency, providing comprehensive branding and marketing solutions to a diverse portfolio of clients across the FMCG, technology, and financial services sectors. Our work spans brand strategy, creative development, digital marketing, and public relations, helping businesses build strong brands and achieve their growth objectives. We operate primarily in the Indian market, with a growing presence in Southeast Asia.

Role Overview:

As a Senior Brand Strategist, you will be responsible for leading the development and execution of brand strategies for our key clients. You will work closely with cross-functional teams, including creative, digital, and account management, to ensure brand consistency and effectiveness across all touchpoints. This role requires a deep understanding of consumer behavior, market trends, and brand building principles, with the ultimate goal of driving brand equity and business growth for our clients.

Key Responsibilities:

- Conduct thorough market research and analysis to identify key insights and opportunities for brand growth.

- Develop comprehensive brand strategies, including brand positioning, messaging, and visual identity guidelines, for clients across various industries.

- Lead client workshops and presentations to articulate brand strategies and gain alignment on key initiatives.

- Collaborate with creative teams to develop compelling brand campaigns that resonate with target audiences.

- Partner with digital marketing teams to ensure brand consistency and effectiveness across all online channels.

- Monitor and analyze brand performance metrics to identify areas for improvement and optimize brand strategies.

- Mentor and guide junior team members in brand strategy development and execution.

- Stay abreast of industry trends and best practices in brand management to continuously improve our offerings.

Required Skillset:

- Demonstrated ability to develop and execute successful brand strategies that drive business results.

- Exceptional analytical and problem-solving skills, with the ability to translate data into actionable insights.

- Excellent communication, presentation, and interpersonal skills, with the ability to influence and persuade stakeholders.

- Strong understanding of marketing principles and digital marketing channels.

- Proven ability to manage multiple projects simultaneously and meet deadlines.

- Bachelor's degree in Marketing, Business Administration, or a related field.