Senior Brand Strategist

Job Description:

Roles & Responsibilities:

- We are looking for a senior brand strategist professional, who can help us deliver innovative strategic directions that benefit our clients business with measurable results.

- The candidate should have thorough knowledge and experience in the methods and application of tools to deliver an effective programme.

- Candidates should have experience with both mass and premium brands as well as FMCG, durables, and service categories.

Experience with digital-first or digitally marketed brands is an advantage that we look forward to.

ROLES & EXPECTATIONS:

- Drive brand and business strategy processes in our firm.

- Thorough practical knowledge and experience in implementing methods, tools and processes with capabilities to handhold teams to deliver at the highest standards.

- Proficient in conducting research programs to uncover customer and user needs, business and market findings, drawing insights for branding, service and CX design for digital and traditional applications.

- Conduct primary and secondary market research in marketing, sales and consumer experience.

- Programming workshops, conducting them and creating a comprehensive outcome report with insights and recommendations.

- Bring an idea to life on a whiteboard, articulate it, create systems and deliver.

- Strong understanding of pan-India markets across a wide range of verticals and categories.

Ideal Candidate:

- Excellent storytelling skills, capable of good verbal and written communications, client interfacing and presentation skills.

- Proficient in putting together presentations and strategy decks.

- Good articulation and writing skills.

- Understanding business, data tools and analytics (The math of it)

- Capable of managing and building relationships with senior client executives with strong domain-level competence along with a well-informed worldview.

- Team player capable of working across verticals with leadership skills.

ADVANTAGEOUS/OPTIONAL SKILLS:

- Experience in ethnographic, observational and behaviour studies.

- Management skills, idea creation, directing and delivering through a creative team.

- Interest in trends and analysis of brands, brand strategies and staying up-to-date and well-informed.

- Experience in analysing the brand and marketing landscape and writing advisory and opinion articles on branding and brand communication.

- Well-informed and knowledgeable with a world view.

- Observant and aware of current trends and their evolution.