About Ting

At Ting, we partner with the bold. From visionary startups to legacy brands seeking reinvention, we build brands that cut through the noise and thrive in complexity. Our Strategy practice is the engine that powers these transformationscombining cultural insight, business intelligence, and creative clarity to unlock sustainable brand advantage.

We are looking for an exceptional Strategy & Planning Manager / Senior Manager to join our growing team in Chennai. This is a high-impact role designed for a sharp, curious, and articulate thinker who thrives at the intersection of creativity, commerce, and culture.

Key Responsibilities

1. Strategic Leadership & Delivery

- Own and drive end-to-end brand and communication strategy mandatesacross Brand Audits, Purpose & Positioning, Naming, Architecture, GTM strategy, and Culture building.

- Build foundational strategy tools: brand ladders, purpose pyramids, positioning matrices, message houses, and friction/journey maps.

- Craft compelling narratives rooted in sharp insight and cultural relevance that inspire creative teams and guide execution.

2. Insight Mining & Market Analysis

- Conduct and synthesize both qualitative and quantitative researchcompetitor audits, consumer immersions, stakeholder interviews, and category deep-dives.

- Decode behavioural shifts, cultural codes, and emerging market trends to identify whitespace opportunities.

- Translate complex data and ambiguous business challenges into clear, actionable strategic direction.

3. Client Engagement & Facilitation

- Act as a trusted advisor to clients, guiding senior stakeholders through strategic problem-solving, often in live or workshop formats.

- Design and lead workshops on Brand Purpose, Culture, Perception Mapping, and Customer Journeys.

- Deliver high-quality presentations and decks that balance strategic depth with storytelling and visual clarity.

4. Cross-Functional Collaboration

- Work closely with design, creative, content, and account teams to ensure strategic intent carries through to execution.

- Serve as the strategic conscience across projects, providing alignment, coherence, and consistency in output.

5. Team Development & IP Building

- Mentor junior strategists, interns, and cross-functional contributorsproviding structured guidance and constructive feedback.

- Contribute to building proprietary frameworks, tools, and templates that scale our strategic offerings.

Candidate Profile

Must-Haves

- 4-6 years of experience in brand strategy, advertising, consumer insights, or startup environments.

- Demonstrated ability to build brand strategy frameworks and deliver compelling client-facing narratives.

- Strong research and analytical skills - equally comfortable with qual & quant insights, cultural analysis, and stakeholder synthesis.

- Proven experience working in ambiguity, across sectors, and in direct collaboration with clients.

- Excellent communication skillswritten, visual, and verbal.

Nice-to-Haves

- Experience in facilitating strategic workshops and running senior stakeholder sessions.

- Familiarity with semiotics, cultural strategy, or behavioural science.

- Passion for consumer brands, design thinking, and zero-to-one brand journeys.